Product Marketing Senior Manager

About the Role

Key Responsibilities

• Define go to market plan and execute product launches for new features, partnering with Product, Engineering, and Design teams to ensure a strong value proposition
• Drive customer experience and messaging decisions including positioning, features and communication of products to customers (in-app and in marketing)
• Create assets to communicate product offers, partnering with Brand, Creative and Design teams
• Develop and execute strategies for acquisition, engagement and retention through in depth customer insights, research and rapid experimentation
• Conduct qualitative and quantitative research into customer needs and market offers to understand product-market fit and refine product positioning
• Develop and iterate A/B tests to refine in-app and campaign communications; partnering with UI/UX, product and marketing teams
• Localize communication to adapt to unique needs in each country

Requirements

• Bachelor's degree or studies in a field related to marketing, communication, or advertising
• 7+ years of experience in product marketing, product management, or growth, in LATAM B2C in a high growth, and fast moving start up environment is preferred, fintech markets serving the underbanked is a plus
• Proven experience launching and scaling B2C fintech or financial products, conducting customer research to validate product-market fit and drive messaging strategy
• Bring expertise translating complex financial products into clear and compelling value propositions for customers
• Strong understanding of customer needs and ability to communicate those effectively across in-app and other digital marketing channels
• Familiarity with financial education content and localization
• Strong collaboration skills across cross-functional teams
• Familiarity with customer lifecycle messaging, UX/UI, and/or CRO
• Familiarity with creative production (static/video) and design workflows