Product Marketing Senior Manager

About the Role

Key Responsibilities

• Help develop public safety marketing plans/programs in alignment with sales, business development and product development goals
• Continuously monitor and communicate the status of public safety marketing programs
• Research and develop dynamic thought leadership messaging to serve as the guide for all public safety marketing initiatives, including those with partners
• Collaborate with sales to create marketing plans that include buyer personas with audience segmentation for 1:few and 1:1 and marketing plans
• Project manage development of public safety sales and marketing kits/tools (brochures, product sheets, white papers, newsletters, presentations, buying guides etc.)
• Manage communication cadence with product development, sales and marketing teams of public safety product and portfolio marketing initiatives
• Coordinate and manage customer interaction with regional marketing and sales to establish reference accounts and case studies
• Assist in the development and management of public safety digital initiatives including web presence, social media, webinars, online events, email marketing, blogs, etc.
• Provide planning and execution support for public safety events and tradeshows, including presentations
• Support media and analyst initiatives (research reports, editorial and paid advertising)
• Ensure compliance with organizational brand guidelines throughout all marketing programs and supporting materials
• Work as a public safety liaison with internal and external entities
• Continuously monitor and report on trends and developments including the competitive landscape

Requirements

• BA/BS in business, marketing, communications or related field; MBA a plus
• 6 to 10 years of software marketing experience in digital marketing, product marketing, and/or product management
• Experience in public safety industry, SaaS, software or B2B technology marketing is a plus
• Successful record in developing and executing comprehensive marketing plans and detailed project management
• Highly effective written and verbal communication skills, as well as presentation skills
• Ability to work in a constantly changing environment
• Experience in managing and directing multi-national marketing programs is a plus
• Strong understanding of key marketing concepts
• Ability to develop and implement lead generation strategies
• Able to analyze and understand marketing and business results to identify opportunities for improvement
• Experience with Salesforce.com, Demandbase, SEO, account-based marketing and marketing automation tools is a plus
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); Adobe Creative Suite a plus
• Additional knowledge of CMS and Pardot is a plus
• Must be a US Citizen or Green Card Holder

Nice to Have

• MBA in addition to a bachelor's degree
• Experience with Salesforce.com, Demandbase, SEO, account-based marketing, and marketing automation tools
• Knowledge of CMS and Pardot
• Experience managing multi-national marketing programs

Qualifications

• BA/BS in business, marketing, communications or related field
• 6 to 10 years of relevant marketing experience