Product Marketing Senior Manager

PayJoy

Bogota, NJ

Full Time

Senior

7 days ago

Job Description

About the Role

The Senior Product Marketing Manager is responsible for lead product positioning, branding and messaging for PayJoy Credit Line and Card products globally, ensuring our in-app and omni-channel marketing resonates with customers across several countries; ultimately driving acquisition, engagement and retention metrics.

Key Responsibilities

Define go to market plan and execute product launches for new features, partnering with Product, Engineering, and Design teams to ensure a strong value proposition
Drive customer experience and messaging decisions including positioning, features and communication of products to customers (in-app and in marketing)
Create assets to communicate product offers, partnering with Brand, Creative and Design teams
Develop and execute strategies for acquisition, engagement and retention through in depth customer insights, research and rapid experimentation
Conduct qualitative and quantitative research into customer needs and market offers to understand product-market fit and refine product positioning
Develop and iterate A/B tests to refine in-app and campaign communications; partnering with UI/UX, product and marketing teams
Localize communication to adapt to unique needs in each country

Requirements

Bachelor's degree or studies in a field related to marketing, communication, or advertising
7+ years of experience in product marketing, product management, or growth, in LATAM B2C in a high growth, and fast moving start up environment is preferred, fintech markets serving the underbanked is a plus
Proven experience launching and scaling B2C fintech or financial products, conducting customer research to validate product-market fit and drive messaging strategy
Bring expertise translating complex financial products into clear and compelling value propositions for customers
Strong understanding of customer needs and ability to communicate those effectively across in-app and other digital marketing channels
Familiarity with financial education content and localization
Strong collaboration skills across cross-functional teams
Familiarity with customer lifecycle messaging, UX/UI, and/or CRO
Familiarity with creative production (static/video) and design workflows

Working at PayJoy

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. PayJoy Principles include Finance for the next billion, Ownership, Break Through Walls, Live Communication, Transparency & Directness, Focus on Scale, Work-Life Balance, Embrace Diversity, Speed, and Active Listening.

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