Product Marketing Senior Manager

Openx

New York, NY

Full Time

Senior

140k-160k

19 days ago

Job Description

About the Role

The Product Marketing Senior Manager, Partnerships at OpenX will act as a leader within the growing marketing organization, responsible for defining, communicating, and promoting OpenX and its supply-side solutions to various stakeholders including brands, agencies, publishers, DSPs, and data partners. The role involves championing customer needs, understanding market dynamics, and leading go-to-market activities with a focus on demand and data partners. Reporting to the vice president of product marketing, this position requires acting as a liaison between external partners and internal teams, and serving as a subject matter expert on products and capabilities.

Key Responsibilities

Lead the development of tailored marketing programs that address partner challenges through program and content creation and channel execution.
Drive cohort-based success strategies to ensure partners are well-positioned for sustainable growth.
Inspire creativity in the team to develop new tactics and strategies that engage target audiences and personas.
Support a global team throughout the go-to-market process.
Manage and build insight-driven product marketing and co-marketing strategies to drive business impact.
Align and partner with data partnerships, demand platforms, product management, and sales teams to identify customer needs and key product enhancements.
Successfully launch new products.
Simplify complex subject matter into clear, simple messaging and positioning aligned to customer needs.
Leverage insights and data to drive impact and revenue results.
Understand broader market trends, customer needs, and the adTech landscape.
Serve as the internal subject matter expert on competitive and partner platforms' capabilities and go-to-market strategies.
Manage the competitive and market insights process, including win/loss analysis and success metrics, to inform product enhancements and innovations.

Requirements

6+ years of experience with at least 5 years in product marketing.
Deep understanding of the B2B advertising/marketing technology space or product marketing experience.
Experience developing and leading co-marketing programs with partners, including thought leadership, content, events, and sales enablement.
Ability to develop and lead customer demos and create scalable training for external-facing products.
Experience in the programmatic advertising and adtech industries.
Excellent verbal and written communication skills.
Ability to translate complex concepts into compelling marketing messages.
Experience with Microsoft Office, Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira, or similar project management and agile environments.

Nice to Have

Pragmatic marketing certification.
Global marketing experience.

Qualifications

Formal educational background is not explicitly specified, but extensive experience in product marketing and adtech is required.

Benefits & Perks

Base salary range of $140,250 - $160,000 per year plus bonus, equity, and benefits.
Medical, dental, vision insurance.
401k plan.
Equity and other perks as detailed on the company's careers page.

Working at Openx

OpenX values emphasize being one team, customer-centricity, ownership, transparency, and rapid evolution. The company fosters an inclusive culture, encourages learning and sharing knowledge, and promotes taking responsible risks, learning from mistakes, and embracing change. Traits such as humility, drive, and intelligence are highly valued, and the organization is committed to equal employment opportunities.

Apply Now