Product Marketing Specialist

Xplor International

Atlanta, GA

Full Time

Mid Level

80k-90k

14 days ago

Job Description

About the Role

At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours. We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely - without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments. We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.

Key Responsibilities

Support go-to-market efforts for product launches and updates—crafting talk tracks, value propositions.
Translate product features into clear, compelling messaging tailored for prospects and decision-makers in the boutique fitness space.
Build and maintain sales materials: battlecards, pitch decks, customer stories, competitor comparisons, and objection-handling guides.
Keep enablement content up to date and easy to find (e.g., via Guru or other systems).
Be the glue that holds our training and enablement ecosystem together—collaborate with AEs, managers, and cross-functional partners to lead bimonthly training sessions.
Pull insights from Gong—competitive trends, objection themes, product feedback—and translate them into action.
Participate in new hire training for sales team-owning collateral, demo, and enablement onboarding and training.
Keep demo environments updated and optimized to ensure reps can deliver the most effective, efficient demos that showcase the product at its best.

Requirements

Have 2-4 years in product marketing, sales enablement, or a similar GTM-focused role (SaaS experience is a plus).
Have a strong ability to translate marketing themes or product features into powerful messages for the sales team to leverage.
Have experience crafting messages or content pieces that are leveraged in sales conversations or in low-funnel marketing activities.
Have strong organization skills and attention to detail.
Are tech savvy and have experience with SalesLoft, Gong, Guru, video tools like Loom, Vidyard and more.
Get energized by collaboration and working with a passionate team.

Nice to Have

Experience with SaaS products.
Experience with tools like SalesLoft, Gong, Guru, Loom, Vidyard.

Qualifications

2-4 years in product marketing, sales enablement, or a similar GTM-focused role.
Experience with SaaS is a plus.

Benefits & Perks

12 weeks Gender Neutral Paid Parental Leave for primary and secondary carer.
#GiveBackDays/Commitment to social impact - 3 extra days off to volunteer and give back to your local community.
Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program.
Access to free mental health support.
Flexible working arrangements.

Working at Xplor International

At Xplor, we believe that the best innovation and ideas happen at the intersections of our differences - people of diverse cultures, generations, disciplines, and lived experiences. We value making life simple, building for people, moving with purpose, and creating lasting communities. We support a global network of talented colleagues, prioritize diversity and inclusion, and provide tools for success and growth.

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