Product Marketing Specialist

About the Role

Key Responsibilities

• Research, brainstorm, write, edit, and produce high-quality content on religion and theology topics and Atla products to be published on Atla web properties, social media, and other mediums.
• Develop value proposition and subject-focused messaging frameworks that convey benefits to end-users.
• Identify, organize, and deploy additional information to enrich content on Atla web properties.
• Adapt tone and complexity to audience and style guidelines.
• Gather feedback to refine content strategy and quality.
• Write effective titles and content-focused subject lines to optimize click-thru-rate (CTR).
• Optimize product-focused website elements (title tags, meta descriptions, headings, alt text, internal linking).
• Track performance metrics related to Atla products (organic search, traffic, engagement, lead generation, ROI) to optimize content strategies.
• Monitor and implement new strategies to accommodate developments in AI.
• Enhance Atla's social media presence through subject matter and product-focused content creation and engagement.
• Gather feedback and adjust strategies based on performance and feedback.
• Identify key venues and religion and theology focused events for Atla to advertise, sponsor, or exhibit its products.
• Develop and implement event engagement plans.
• Design advertising strategies and promote, negotiate, and implement advertising on Atla web properties.
• Represent Atla and its products at religion and theology focused events and meetings.
• Measure impact and adjust strategies to maximize results.
• Track and report on relevant performance metrics.
• Collaborate with staff to promote engagement with content on Atla's web properties and social media and drive usage of Atla products.
• Work with team members on content and design of Atla's web properties, newsletters, original video and photo content, social media presence, and promotions for webinars, exhibits, sponsorships, and events.
• Perform other related duties as assigned by management.

Requirements

• Bachelor's Degree (BA) from a four-year college or university, or two to four years of related experience and/or training, or equivalent combination of education and experience.
• 2-4 years working at a higher education institution, publisher, or other organization in the area of religion and theology, or substantive coursework in religious studies or theology.
• Demonstrated history of proactively identifying opportunities and challenges, taking ownership of projects from conception through execution without waiting for explicit directions.
• 3+ years working in marketing, ideally in content marketing, with proven ability to generate creative content that attracts attention on the web or social media.
• Working knowledge of SEO tools.
• Experience collaborating with graphic and web designers and having input on design and UX best practices.
• Experience supporting new product launches, including strategies to reach new audiences.
• Proficiency in Microsoft Office Suite, WordPress or other CMS, Mailchimp or similar email marketing tools, social media applications and management tools (Hootsuite, Facebook, Twitter, LinkedIn), basic HTML and email design, AMS or CRM systems (SalesForce preferred), email marketing software (MailChimp preferred), online meeting systems, file sharing software (Microsoft and Google Drive preferred).
• Demonstrated writing, editing, and visual communication skills.
• Excellent organizational and project management abilities.
• Ability to work independently and collaboratively in a fast-paced, remote environment.

Nice to Have

• Someone who understands and speaks the language of those involved in theological or religious studies, in academic, professional, public, and personal contexts.
• Experience working in a library, cultural heritage organization, membership association, library consortium, or affiliated educational, nonprofit, or professional organization.
• Experience in website accessibility best practices and workflow.

Qualifications

• Educational background in religious studies or theology (implied by coursework or experience).