Product Marketing Specialist (Dublin, CA or USA Remote)

About the Role

Key Responsibilities

• Report to the Sr. Product Marketing Manager and work cross-functionally with Product, Sales, and Marketing teams and external partners to support business needs.
• Have a solid understanding of the financial services and fintech industries, including market trends, challenges, and the competitive landscape.
• Define and refine product positioning, value propositions, and key messaging that resonate with B2B and B2B2C audiences, ensuring our value is clearly articulated.
• Conduct market research and competitive analysis to identify market opportunities and trends.
• Participate in the planning and execution of product/feature launches, ensuring cross-functional alignment and effective communication.
• Create and manage product launch plans, including timelines, deliverables, and key milestones.
• Develop messaging and positioning to support integrated marketing campaigns aimed at driving product/feature awareness, adoption, and sales.
• Work with the Partner Marketing team to create compelling content, including case studies, whitepapers, webinars, and blog posts.
• Equip the sales team with the tools and resources they need to sell our products effectively.
• Develop marketing collateral, product demos, sales enablement tools, and training materials.
• Monitor and analyze the performance of marketing initiatives, measure, report, and communicate the success of marketing metrics.

Requirements

• 3-5 years of experience in product marketing, with at least 2 years in the financial services or fintech industry.
• Proven experience developing and executing successful go-to-market strategies for B2B2C products.
• Strong verbal and written communication skills with the ability to create compelling marketing content and sales materials.
• Experience collaborating with cross-functional teams.
• Demonstrated ability to use data and metrics to measure marketing performance.

Nice to Have

• Experience with digital banking platforms or SaaS products.
• Familiarity with CRM tools (e.g., Salesforce, HubSpot).

Qualifications

• Bachelor's degree in Marketing, Business, or a related field

Benefits & Perks

• Annual bonus potential
• Equity compensation package
• Flexible Time Off Policy (Take time as you need it)
• 401(k) with Employer contribution
• Medical, Dental, Vision - 100% premium paid for employee
• Opportunity for career growth and challenge
• Beautiful California East Bay offices in Dublin, CA