Product Marketing Sr. Manager

About the Role

Key Responsibilities

• Represent the product area value & vision to customers, partners, and analysts.
• Define the Market Opportunity Map for your product area and create the Winning Plan in partnership with executive teams.
• Identify and connect innovations built across multiple product teams.
• Influence the Build/Buy/Partner strategy to maximize SAP's growth.
• Own the product / feature release announcement process, including value positioning, messaging, branding, and public roadmap updates.
• Determine under-performing product offerings for sunset and partner with leadership to exit products.
• Collaborate in defining or leading packaging, pricing, and licensing plans for your product.
• Contribute to the creation of product packages spanning multiple solution areas.
• Evaluate and approve customer and partner incentives.
• Lead the annual marketing planning process and determine marketing tactics and mix.
• Serve as the business owner for Tier 1 SAP events and third-party industry events.
• Ensure excellence in customer journey content, programs, and resources.
• Collaborate with marketing and solutions teams to ensure quality and consistency of content and programs.
• Own product communications to external audiences and serve as a spokesperson and evangelist.
• Lead collaboration across marketing to define and deliver sales enablement content.
• Build relationships with senior peers, share feedback, and manage managers or teams, including setting objectives, reviewing performance, and supporting career development.

Requirements

• Bachelor's degree or foreign equivalent in Business Administration, Computer Science, or a related field, with ten (10) years of experience, or a Master's degree with eight (8) years of experience.
• Four (4) years of experience in designing, implementing, and testing technology solutions.
• Four (4) years of experience analyzing business requirements and developing technical specifications.
• Four (4) years of experience leading strategic projects such as digital transformations and merger integrations.
• Four (4) years of experience developing product strategy and roadmaps based on market trends and customer needs.
• At least one (1) year of experience defining marketing plans and campaigns to drive software adoption.
• At least one (1) year of experience developing and executing account-specific business development plans.
• At least one (1) year of experience designing market-specific growth plans for software products.
• Ability to travel up to 20% domestically and internationally.

Nice to Have

• Experience with managing teams or organizations.
• Experience in product marketing within the software or technology industry.
• Experience working with cross-functional teams and senior leadership.

Qualifications

• Educational background in Business Administration, Computer Science, or related fields as specified.
• Experience levels as specified in the requirements.

Benefits & Perks

• Constant learning and skill growth.
• Great benefits package.
• Flexible work models and a focus on health and well-being.
• Inclusive culture that values diversity and supports employee development.