Project Manager, Digital Marketing

About the Role

Key Responsibilities

• Lead end-to-end project management for digital marketing initiatives, from intake through delivery.
• Develop detailed project plans, including scope, objectives, timelines, and success metrics.
• Monitor progress, manage risks, and ensure timely execution across multiple concurrent projects.
• Collaborate with internal teams (brand, content, communications, design, development, analytics) and external partners.
• Facilitate effective communication and handoffs between departments and workstreams.
• Ensure alignment across marketing, sales operations, product, and technology teams.
• Create and manage project budgets, ensuring financial accountability and ROI tracking.
• Allocate resources effectively and monitor utilization across projects.
• Identify and mitigate potential overages or scope creep.
• Serve as a liaison for internal stakeholders and their projects.
• Provide clear, consistent updates on project status, risks, and milestones.
• Escalate blockers proactively and recommend actionable solutions.
• Own and manage the Asana Digital Intake Board for the digital marketing workstream, ensuring requests are properly scoped and prioritized.
• Route requests to appropriate platforms (Asana for marketing, Jira for development).
• Partner with the Scrum Master and Product Owner on cross-functional initiatives.
• Drive continuous improvement in workflows, documentation, and delivery processes.
• Track and report on KPIs such as campaign performance, delivery timelines, and stakeholder satisfaction.
• Conduct post-project reviews to identify lessons learned and areas for improvement.
• Maintain comprehensive project documentation and dashboards.

Requirements

• 5+ years of project management experience, ideally in digital marketing or a cross-functional marketing environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven success managing complex projects with multiple stakeholders and competing priorities.
• Strong understanding of digital marketing channels (SEO, PPC, email, social media, content).
• Proficiency in project management tools (Asana, Jira, Trello, Smartsheet, etc.).
• Familiarity with Agile, Scrum, and hybrid project management methodologies.
• Excellent communication, leadership, and organizational skills.
• Ability to work independently, manage ambiguity, and drive clarity across teams.
• PMP, CSM, or other relevant certifications are a plus.

Nice to Have

• PMP, CSM, or other relevant certifications.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid time off and paid parental leave.
• 401K match and annual discretionary contribution based on business performance.
• Adoption assistance.
• Education assistance.
• Volunteer paid time off.
• Charitable contribution match.