Propel People Growth Marketer

About the Role

Key Responsibilities

• Collaborate with the Propel People team to design and execute experimentation plans that test value propositions, messaging, and channel-market fit.
• Build and manage high-converting landing pages and microsites using Webflow, tailored to customer segments and campaign goals.
• Develop an annual growth marketing strategy delivering an efficient, scalable and profitable product-led growth funnel targeting Propel's existing or future ICP personas.
• Ideate, create, and execute cross-channel marketing campaigns to generate highly-qualified inbound leads for Propel's sales team to nurture and convert into sales.
• Lead paid digital acquisition directly in Google, Meta, LinkedIn and other paid media platforms, while partnering with agency partners to scale efficient customer acquisition.
• Develop upper-funnel cold outreach and lead generation campaigns that increase awareness, trust, and engagement with Propel People brand across all channels.
• Own execution, reporting, and KPI tracking in HubSpot, including list management, workflows, segmentation, lead scoring, and campaign reporting.
• Use AI tools (ChatGPT, Jasper, SurferSEO, Grammarly, etc.) to streamline content production and marketing automation.
• Plan and produce organic content (social posts, articles, newsletters) that educates, builds trust, and drives engagement—especially on LinkedIn and trade channels.
• Partner with industry associations to co-create content, host webinars, and activate their member networks.
• Collaborate with external agencies and freelancers to scale campaign production, design assets, and media buying.
• Analyze performance using Google Analytics, Hotjar, HubSpot, and other tools—continuously iterating based on data.
• Contribute to our content marketing engine, creating playbooks, customer stories, how-tos, and resources that resonate with field-based users.
• Explore and test creative growth loops (referrals, incentives, viral content, events) to drive bottom-up adoption.

Requirements

• 5+ years of experience in growth marketing or demand generation, ideally in B2B SaaS, startup, or venture studio environments.
• Proficiency in paid media (Google, Meta), SEO, and organic social (especially LinkedIn).
• Comfortable with Webflow, Figma, Canva, or similar tools to edit or guide design development.
• Familiarity with AI-powered marketing tools and a willingness to integrate them into your daily workflow.
• Comfortable working with Hubspot or another CRM platform—experience with automation, email, analytics, or lead lifecycle management.
• Proven track record of creating high-performing content across blog, social, email, and ad channels.
• Analytical mindset—comfortable with A/B testing, funnel analysis, and KPI reporting.
• Experience working with or marketing through industry associations, trade groups, or partner ecosystems.
• Strong communicator with excellent writing, editing, and presentation skills.
• Team-oriented, adaptable, and energized by building something new from the ground up.

Nice to Have

• You're curious, experimental, and energized by early-stage ambiguity.
• You love building growth strategies that are measurable, scalable, and creative.
• You see AI as a force multiplier, not a threat—and you're eager to test new tools and workflows.
• You're excited to serve a hardworking, often-overlooked audience: construction contractors and tradespeople.
• You want to be part of a mission-driven venture solving a real hiring crisis in the skilled trades.

Benefits & Perks

• We offer a competitive salary, incentive program, pension, and a comprehensive benefits package.