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Propel People Growth Marketer

Westfield Insurance

Westfield Center, OH
Full Time
Senior
17 days ago

Job Description

About the Role

Propel People is an AI-powered construction recruiting platform transforming how skilled trades are hired. We help small and mid-sized trade contractors fill roles faster by automating job distribution, scoring resumes, and streamlining candidate communication. Our mission is simple: give hiring managers tools that actually save time and help them connect with qualified tradespeople, fast. We're growing fast, backed by 1848 Ventures, and on a mission to build the future of hiring in the trades. If you're excited about construction tech, workforce innovation, and being part of a high-energy startup team—let's talk. At Propel People, we're transforming how the skilled trades hire—bringing modern, AI-powered solutions to the construction industry, a sector long underserved by traditional HR tech. Backed by 1848 Ventures, we're an early-stage startup born within a venture studio that's dedicated to solving real-world problems for real businesses. As our Growth Marketer, you'll be a core part of the founding team driving go-to-market strategy, validating demand, and shaping the Propel brand. This is a high-ownership, high-impact role for someone who thrives at the intersection of strategic marketing, creative storytelling, AI-enabled execution, and data-driven experimentation. You'll collaborate cross-functionally with the Propel People team to test early hypotheses, build repeatable growth engines, and reach the construction leaders who need us most. This is a hands-on role for a full-stack growth marketer who can think strategically and execute tactically across digital, content, and community channels.

Key Responsibilities

  • Collaborate with the Propel People team to design and execute experimentation plans that test value propositions, messaging, and channel-market fit.
  • Build and manage high-converting landing pages and microsites using Webflow, tailored to customer segments and campaign goals.
  • Develop an annual growth marketing strategy delivering an efficient, scalable and profitable product-led growth funnel targeting Propel's existing or future ICP personas.
  • Ideate, create, and execute cross-channel marketing campaigns to generate highly-qualified inbound leads for Propel's sales team to nurture and convert into sales.
  • Lead paid digital acquisition directly in Google, Meta, LinkedIn and other paid media platforms, while partnering with agency partners to scale efficient customer acquisition.
  • Develop upper-funnel cold outreach, and lead generation campaigns that increase awareness, trust, and engagement with Propel People brand across all channels.
  • Own execution, reporting, and KPI tracking in HubSpot, including list management, workflows, segmentation, lead scoring, and campaign reporting.
  • Use AI tools (ChatGPT, Jasper, SurferSEO, Grammarly, etc.) to streamline content production and marketing automation.
  • Plan and produce organic content (social posts, articles, newsletters) that educates, builds trust, and drives engagement—especially on LinkedIn and trade channels.
  • Partner with industry associations to co-create content, host webinars, and activate their member networks.
  • Collaborate with external agencies and freelancers to scale campaign production, design assets, and media buying.
  • Analyze performance using Google Analytics, Hotjar, HubSpot, and other tools—continuously iterating based on data.
  • Contribute to our content marketing engine, creating playbooks, customer stories, how-tos, and resources that resonate with field-based users.
  • Explore and test creative growth loops (referrals, incentives, viral content, events) to drive bottom-up adoption.

Requirements

  • 5+ years of experience in growth marketing or demand generation, ideally in B2B SaaS, startup, or venture studio environments.
  • Proficiency in paid media (Google, Meta), SEO, and organic social (especially LinkedIn).
  • Comfortable with Webflow, Figma, Canva, or similar tools to edit or guide design development.
  • Familiarity with AI-powered marketing tools and a willingness to integrate them into your daily workflow.
  • Comfortable working with Hubspot or another CRM platform - experience with automation, email, analytics, or lead lifecycle management.
  • Experience working with or marketing through industry associations, trade groups, or partner ecosystems.
  • Proven track record of creating high-performing content across blog, social, email, and ad channels.
  • Analytical mindset—comfortable with A/B testing, funnel analysis, and KPI reporting.
  • Strong communicator with excellent writing, editing, and presentation skills.
  • Team-oriented, adaptable, and energized by building something new from the ground up.

Nice to Have

  • Experience in construction tech, workforce innovation, or related industries.
  • Experience working with agencies, designers, and content partners in fast-moving environments.
  • Exposure to working with industry associations, trade groups, or partner ecosystems.
  • Eagerness to test new tools and workflows, especially AI tools.

Qualifications

  • Educational background not explicitly specified in the description.

Benefits & Perks

  • Competitive salary
  • Incentive program
  • Pension
  • Comprehensive benefits package

Working at Westfield Insurance

Propel People values innovation, high-energy collaboration, and building impactful solutions for the skilled trades industry. The company fosters a startup environment that encourages experimentation, creativity, and a mission-driven approach to solving real hiring challenges.

Apply Now

Job Details

Posted AtJul 25, 2025
Job CategoryGrowth Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeRemote
ExperienceSenior

Job Skills

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About Westfield Insurance

Website

westfieldinsurance.com

Location

Westfield Center, OH

Industry

Direct Property and Casualty Insurance Carriers

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