Public Sector Campaign Manager

About the Role

Key Responsibilities

• Develop and deliver innovative, integrated campaigns to reach key public sector personas throughout the buyer's journey, including cross-sell and upsell opportunities within current Public Sector customers.
• Translate Public Sector expansion goals into scalable, actionable marketing plans that deliver measurable results.
• Coordinate across the entire marketing team (digital, field, product marketing, web, marketing ops, enablement, PR, online, email, database) to ensure high-quality and timely campaign development and execution tailored for the Public Sector.
• Manage and own the Public Sector campaign pipeline to ensure effectiveness and results.
• Collaborate with Partner Marketing to leverage campaigns through ISV and Channel partners relevant to government and education markets.
• Work with field marketing to ensure sales readiness for campaign launches, providing enablement and resources.
• Communicate regularly with stakeholders, including Public Sector sales and leadership, to align on campaign objectives and progress.
• Coordinate campaign implementation schedules and contact management strategies for government and education audiences.
• Research new vendor and program opportunities to generate leads at target CPLs, focusing on Public Sector-specific channels and events.
• Implement testing methodologies (A/B) to optimize engagement and conversion within government agencies and educational institutions.
• Analyze campaign results and optimize strategies to improve engagement, lead quality, conversion rates, and marketing spend effectiveness.

Requirements

• 5+ years of experience in B2G (Business-to-Government) demand generation.
• Experience managing ROI-driven, multi-channel marketing campaigns targeted at Public Sector customers.
• Strong understanding of demand generation and success in owning Public Sector customer campaigns.
• Knowledge of database marketing initiatives and compliance specific to Public Sector data.
• Proven ability to deliver under tight deadlines in a fast-paced environment.
• Highly self-motivated with the ability to work independently and collaboratively.
• Excellent communication, organizational, and time management skills.
• Strong writing and presentation skills tailored for Public Sector audiences.
• Proficiency in Excel, PowerPoint, Salesforce; Marketo and Tableau are a plus.
• College degree or equivalent experience.

Nice to Have

• Experience with Public Sector-specific channels and events.
• Familiarity with government and educational market dynamics.
• Experience with marketing automation tools like Marketo and data visualization tools like Tableau.

Qualifications

• College degree or equivalent experience.

Benefits & Perks

• Annual OTE range between $128,000-$192,000 USD (California, Colorado, New York, Washington).
• Annual salary range between $114,000-$172,000 CAD (Canada).
• Equity (where applicable), bonus, health, dental, and vision insurance.
• 401(k), flexible spending account, paid leave including PTO and parental leave.
• Access to comprehensive Total Rewards programs.
• Flexible work environment with potential travel for onboarding.