REG DIR - BUSINESS DEVELOPMENT-Central, Western U.S.

About the Role

Key Responsibilities

• Strategically analyzes and designates target markets for staff and territory/account assignments, considering the strengths and weaknesses of each employee.
• Ensures that expertise and personal styles of team members are insightfully matched to prospective referral sources.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Regularly analyzes results of referral development calls, evaluates, and prioritizes referral targets and modifies strategies as needed.
• Monitors the performance of each team member against departmental goals.
• Assists in developing individual sales plans, territory management and routing schedules.
• Accompanies each team member on a minimum of a quarterly basis, or more often as needs arise, to assess selling techniques, document outcomes, provide constructive feedback, retrain, and redirect.
• Develops, implements, and monitors the Quarterly Strategic Plans and updates periodically to evaluate goals to plan.
• Prepares regional marketing department monthly operating reports, including all required components.
• Holds regularly scheduled, agenda-driven sales meetings responsive to team needs.
• Assists in making calls, including probing for information, and procuring commitments from prospective referral sources.
• Facilitates ongoing in-service education and training in sales excellence, messaging, account management, customer service, computer systems, time management, and business development strategy.
• Develops and maintains comprehensive knowledge of each facility's programs and services, including inpatient, residential, outpatient, assessment, and transportation services.
• Attends in-services and program development meetings to stay informed of current program issues and updates.
• Develops and coordinates hospital publicity programs and participates in community and professional organizations.

Requirements

• Bachelor's Degree required; Master's Degree preferred.
• 5-8 years related experience required; 8-10 years preferred.
• Knowledge of application of marketing principles including product, placement, pricing, and promotions.
• Understanding of psychiatric and chemical dependency treatment and age-specific programming.
• Strong leadership abilities.
• Knowledge of insurance plans, target markets, and referral sources.
• Excellent written and oral communication skills.
• Strategic planning and results-driven mindset.
• Demonstrated sophisticated understanding of factors affecting sales results and ability to incorporate these into strategic plans.
• Exceptional creativity and resourcefulness in developing messaging, news releases, print, and collateral material.
• 85-90% local/regional travel.

Nice to Have

• Experience with community and professional organization involvement.

Qualifications

• Bachelor's Degree (required), Master's Degree (preferred).
• 5-8 years related experience (required), 8-10 years (preferred).

Benefits & Perks

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries