Regional Executive Director of Consumer Marketing South Region

About the Role

Key Responsibilities

• Oversees, directs, and leads the development and implementation of strategic consumer marketing planning and execution, including traditional advertising, digital and social marketing, reputation management, community events, sponsorships, and affiliations.
• Serves as marketing executive for senior operational and physician leaders, providing strategic counsel and identifying market opportunities.
• Analyzes market research and consumer data, monitors volumes, and identifies areas of opportunity or downtrends to impact overall volume-driving efforts.
• Oversees Marketing Director(s) and/or Senior Manager(s), providing clear direction, coaching, and mentoring to develop a high-performing team.
• Manages divisional budget, ensuring ROI and fiscal responsibility for multi-million-dollar marketing investments.
• Negotiates community sponsorships, develops and maintains community relationships, and engages key community leaders to enhance brand recognition and drive volume.
• Serves as lead brand ambassador, ensuring consistent execution of brand strategy across all areas of responsibility.

Requirements

• Strong leadership skills with the ability to work cross-functionally in a matrixed organization.
• Transformational leader and change agent capable of setting strategic vision and implementing change.
• Strategic, critical thinker with leadership and talent development skills.
• Excellent organization, communication, and process management skills.
• Ability to problem solve and address fundamental issues.
• Exceptional collaborator, influencer, and relationship builder.
• Effective oral and written communication skills.
• Expert-level knowledge of integrated marketing, digital and social media, research analysis, and physician relations.
• Financial management and budgeting expertise.
• Ability to manage, coach, and develop a dynamic team to meet marketing volume goals.
• Understanding of branding, content strategy, and project management best practices.
• Proficiency in Microsoft Office Outlook, Excel, Word, and PowerPoint.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
• Minimum of 12 years of leadership experience with proven results, including at least 6 years of team management.
• Proven track record in managing multi-million-dollar budgets.

Nice to Have

• Experience working in healthcare or large healthcare systems.
• Experience with community engagement and sponsorship development.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business or related field
• Minimum Twelve (12) years of leadership experience with proven results
• Minimum of Six (6) years of team management experience
• Proven management of multi-million-dollar budgets

Benefits & Perks

• Benefits from Day One
• Paid Days Off from Day One
• Career Development