Regional Marketing Manager - Part Time Opportunity

About the Role

Key Responsibilities

• Develop regional marketing strategies aligned with overall company objectives, targeting specific segments and maximising market opportunities.
• Implement and orchestrate regional and country marketing plans through compelling campaigns that attract new clients and engage existing ones.
• Create and manage the regional marketing budget, allocating resources effectively to achieve desired outcomes within financial constraints and maximise ROI.
• Drive the planning, development and execution of marketing campaigns in the region to generate brand awareness, engage target audiences and drive sales.
• Conceptualise and execute campaigns across the prospect and customer lifecycle, ensuring integration across digital, social media, traditional media, events and sponsorships.
• Leverage global content to develop a localised marketing program to grow engagement in the Americas.
• Conduct market research to understand customer needs, competitor activities and industry trends, and analyse performance data to adjust strategies accordingly.
• Develop clear and compelling messaging and positioning of products and services to differentiate them in the marketplace.
• Champion brand guidelines and ensure consistency in brand messaging, tone and visual identity across all marketing touchpoints and channels.
• Track, analyse and report on marketing campaign performance with KPIs to measure success and identify areas for improvement.
• Build and maintain relationships with key stakeholders, such as regional sales teams, external agencies, vendors and industry partners, to drive collaboration and support marketing strategies.

Requirements

• A confident and articulate marketer with excellent and flexible communication, content and copywriting skills.
• Fluent written and spoken English.
• Thorough understanding of and experience with the marketing mix including segmentation, targeting and positioning.
• CRM management and marketing automation experience, ideally Salesforce and Marketo.
• Track record of working closely with sales teams to generate measurable leads.
• Proven experience (10+ years) in campaign management or a similar role.
• Excellent analytical skills with the ability to interpret data, generate insights and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to collaborate with cross-functional teams and influence stakeholders at all levels.
• Highly organised with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

Nice to Have

• Experience with local market dynamics, brands' behavior and market research in the Americas.
• Experience working with global marketing and communication functions.
• Experience in developing and executing multi-channel marketing campaigns.

Qualifications

• Proven experience (10+ years) in campaign management or a similar role.

Benefits & Perks

• Highly competitive salary of $75,000.
• Healthcare insurance, food vouchers, saving fund, and generous holiday allowances.
• Flexible work options including hybrid setup and core hours policy.
• Extensive training and development opportunities.
• Opportunities for international transfer and career growth.
• Participation in corporate social responsibility programs, volunteering days, and community initiatives.