[REMOTE] Performance Marketing Analyst (Google Search Ads & Agency exp req)

#Twiceasnice Recruiting

Full Time

Mid Level

65k-70k

7 days ago

Job Description

About the Role

A leading healthcare marketing agency is seeking a Remote Performance Marketing Specialist to join their team. The role involves managing paid search campaigns, building attribution models, and optimizing local SEO strategies across healthcare clients. The company values independence, curiosity, and growth, offering a collaborative environment where marketers can make a measurable impact on patient access to care.

Key Responsibilities

Manage and optimize Google and Bing Ads campaigns for healthcare clients
Build and analyze GA4, Tag Manager, and CRM-integrated attribution models
Conduct keyword audits, prune negative keywords, and track ROAS & CPL
Implement and troubleshoot tracking for forms, calls, and CRM uploads
Create dashboards integrating Google Ads, GA4, CallRail, and CRM data
Execute local SEO strategies and GBP optimization for multi-location clients
Collaborate with SEO/content teams to support technical and on-page SEO
Support paid social campaigns and manage Meta pixel tracking
Run A/B tests to improve ad performance and conversion rates
Maintain data integrity and ensure accurate offline conversion tracking

Requirements

2+ years of PPC & SEO digital marketing experience in an agency environment
2+ years of Analytics and Conversion tracking experience
Google Search Ads and Google Tag Manager experience
Call tracking tools (e.g., CallRail, Invoca) experience
Strong GA4 and reporting tools (e.g., Looker Studio) experience
Understanding of local SEO and Google Business Profile optimization
Bachelor's degree (Required)

Nice to Have

Healthcare Marketing experience

Qualifications

Experience with PPC & SEO digital marketing: 2 years
Experience with marketing agency environment: 2 years
Analytics and Conversion tracking: 2 years
Call tracking tools experience: 1 year
GA4 or similar reporting tools experience: 1 year
Google Search Ads & Google Tag Manager: 2 years

Benefits & Perks

Health/Dental insurance stipend
Paid development time
Generous PTO

Working at #Twiceasnice Recruiting

The company values independence, curiosity, and a hunger to grow. They foster an environment that supports self-managed work, collaboration, and making a measurable impact in healthcare marketing.

Apply Now