Resident Marketing Specialist

About the Role

Key Responsibilities

• Become the expert on using Engage and help troubleshoot any problems CS teams have sending resident communications.
• Manage custom Contentful templates being created by actively archiving old email templates.
• Manage email links to ensure link tracking is being setup and tracked.
• Keep resident communications up to date based on overall resident communications strategy.
• Ensure CS teams always have access to up to date resident marketing materials including: emails, flyers, and landing pages.
• Assist in tracking campaign success with Digital Dashboard.
• Maintain naming conventions.

Requirements

• Experience with managing email campaigns and templates.
• Ability to troubleshoot communication tools and platforms.
• Strong organizational skills to manage templates and materials.
• Knowledge of link tracking and campaign analytics.
• Excellent communication skills.