Retail Commercialization Manager - Product Marketing

About the Role

Key Responsibilities

• Develop and implement impactful, integrated product launch communications and programs for Moen products across retail accounts such as The Home Depot, Costco, Sam's Club, Target, Walmart, and associated Ecommerce channels.
• Own the commercialization strategy for products and innovations; serve as the project lead and Moen brand steward for all communication planning, development, and execution alignment with global brand standards.
• Leverage the Moen Creative team or outside agency partners from development to execution and fulfillment, including creating project briefs and managing multiple partners and campaigns simultaneously.
• Communicate and manage multiple project timetables, meet deadlines and budget parameters, and obtain legal and corporate approvals.
• Support North American Product Marketing teams through development and execution of marketing communications tactics such as new product launch support, digital assets, packaging, social media, show support, and PR.
• Collaborate with Sales, Channel, Customer Marketing teams, and internal departments to plan, execute, and coordinate commercialization programs and customer requests.
• Initiate briefs for concepts, pitch support, and manage retail in-store initiatives including displays, in-aisle POP, packaging, and merchandising, along with design reviews and approvals.
• Monitor current in-store displays and initiatives, including competitors' sets, to continually evolve and improve Moen's retail presence.
• Manage and execute online initiatives with key customers by supporting digital display advertising and social campaigns, ensuring launches are on-message with visuals that meet timelines and commitments.
• Identify metrics for evaluating marketing programs, analyze results to prove ROI, and provide insights for future strategies.
• Support the creation of annual marketing communications strategic plans, presentations, and forecasts in conjunction with leadership.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field.
• Minimum of 5-8 years of experience in a marketing environment, with experience in developing strategic communication and product commercialization plans.
• Experience in omnichannel marketing, specifically within Wholesale or Home Improvement Retail and E-commerce, with a strong understanding of The Home Depot's business model preferred.
• In-store display and merchandising planning and execution experience strongly preferred.
• Demonstrated ability to manage multiple internal and external stakeholders and agencies/partners.
• Strong project management skills, including budget forecasting and management, organization, presentation, and coordination skills.
• Excellent interpersonal and communication skills, with the ability to interact comfortably with management, customer teams, agency partners, vendors, and sales staff.
• Proficiency in PowerPoint, Excel, and Word.
• Willingness to travel approximately 20% for agency meetings, store visits, customer meetings, and merchandising sets.

Nice to Have

• Experience with in-store display and merchandising planning and execution.
• Strong understanding of The Home Depot's business model.

Qualifications

• Educational background in Marketing, Communications, or a related field.

Benefits & Perks

• Competitive salary range of $60,000 to $99,000 USD, with potential for bonuses or sales incentives.
• Comprehensive health plans, a market-leading 401(k) with company contribution, and product discounts.
• Flexible time off benefits, including half-day summer Fridays.
• Inclusive fertility and adoption benefits.
• Participation in Employee Resource Groups supporting inclusivity and belonging.