Search Engine Optimization (SEO) Specialist - ON SITE

About the Role

Key Responsibilities

• Monitor and analyze website performance using tools like Google Analytics, SEMrush, Microsoft Clarity, and other platforms to track traffic, user behavior, and keyword rankings.
• Conduct technical SEO audits and implement fixes by identifying on-page and technical issues, working closely with the development team to improve site performance and rankings.
• Optimize website content for search and conversions by developing and refining keyword-rich content strategies aligned with client goals and industry best practices.
• Create and execute tailored SEO strategies incorporating keyword research, competitor analysis, and technical enhancements.
• Generate detailed reports on SEO performance, providing qualitative and quantitative insights, and clear action plans for continuous improvement.
• Stay updated on Google’s algorithm updates, industry best practices, and new digital tools to ensure strategies remain ahead of industry trends.
• Enhance tracking and reporting tools to provide better insights and results for clients and internal teams.
• Collaborate with developers and marketing teams to ensure effective implementation of SEO strategies across all digital touchpoints.

Requirements

• Minimum 3 years of hands-on SEO experience with a proven track record of successful strategy implementation.
• Fundamental understanding of SEO principles and their importance in digital marketing.
• Data-driven decision-making skills with the ability to interpret analytics and adjust strategies accordingly.
• Expertise in Google Analytics, Google Search Console, and other SEO tools to track performance and make strategic recommendations.
• Strong content optimization skills, including writing or refining keyword-focused content aligned with business objectives.
• Experience in keyword research using tools like SEMrush, Ahrefs, or similar platforms.
• Technical SEO knowledge, including site audits, structured data, page speed optimizations, and indexing strategies.
• Ability to create and implement SEO strategies that lead to measurable improvements in rankings and lead generation.
• Strong communication skills for presenting insights and strategies to clients and internal stakeholders.
• Up-to-date knowledge of SEO best practices and a passion for continuous learning.

Nice to Have

• Experience working in a digital agency environment.
• Knowledge of additional digital marketing channels and tools.
• Certifications in SEO or digital marketing.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Opportunity to work with a talented, collaborative team in a long-standing digital agency.
• Diverse client projects across various industries.
• Chance to make a real impact by helping local and national businesses succeed in their digital marketing efforts.
• Work in a company that values innovation, collaboration, and measurable results.