Search Marketing Manager

About the Role

Key Responsibilities

• Manage and optimize paid search campaigns across platforms like Google Ads and Microsoft Advertising.
• Analyze SEM performance using tools such as Adobe Analytics, Google Analytics, and in-platform data.
• Identify optimization opportunities through regular data review and develop strategies that align with business goals.
• Launch new campaigns with tightly themed ad groups containing relevant keywords for driving conversions.
• Draft and A/B test ad copy across various ad formats to enhance customer resonance.
• Refine keyword strategies by reviewing search terms, identifying new keywords, and implementing negative keywords for improved performance.
• Manage daily SEM budgets and allocate spend effectively to meet performance targets.
• Develop a testing roadmap for engine betas and optimization strategies to gauge their impact.
• Stay current with the latest trends and best practices in the Paid Search industry.
• Collaborate cross-functionally to ensure unified customer acquisition, retention, and growth strategies.

Requirements

• A minimum of 4-5 years of high-impact Paid Search (SEM) experience, proficient in Google Ads, Microsoft Advertising, and key analytics tools.
• At least 2 years managing $10M+ annual search budgets within a B2C e-commerce environment.
• Strong collaborative skills with a proven ability to partner across marketing channels to optimize customer acquisition and retention.
• Adept at identifying and communicating optimal Paid Search opportunities across the full consumer journey.
• Driven by a strong desire for growth, consistently applying feedback to enhance performance and skills.
• Leverages strong business judgment to prioritize and articulate initiatives with the greatest bottom-line impact.
• Transforms raw performance data into strategic recommendations that optimize campaigns and drive results.
• Possesses strong interpersonal and communication skills, both written and verbal.

Nice to Have

• Experience with Adobe Analytics and in-platform data analysis tools.
• Experience managing large search budgets in a B2C e-commerce setting.

Qualifications

• 4-5 years of high-impact Paid Search (SEM) experience.
• Experience managing $10M+ annual search budgets in a B2C e-commerce environment.

Benefits & Perks

• Strong team-oriented environment emphasizing cross-functional partnerships.
• Industry stability with 25 years of successful operation combined with startup agility and innovation.
• Opportunities for personal and professional growth as the company scales.
• Healthcare plans including health, dental, and vision insurance.
• 401K plan, company-paid life insurance, short-term disability, and flexible spending account options.
• Paid time off, including sick days and holidays to support work-life balance.