SEM Paid Media Associate

About the Role

Key Responsibilities

• Develop, execute, and monitor paid media campaigns on SEM and paid social platforms such as Google, Amazon, and others
• Write and test effective ad copy with a focus on driving clicks and conversions
• Collaborate with cross-functional teams such as Social Media, Consumer Acquisition, and Product Marketing on marketing needs
• Analyze and report on campaign performance based on established KPIs
• Communicate with external representatives from paid media platforms
• Monitor the latest trends and changes in SEM and the digital industry

Requirements

• 3-5 years of hands-on experience working on paid SEM campaigns with a proven track record of driving results
• Strong organizational skills with the ability to multitask and meet tight deadlines
• Strong attention to detail and ability to maintain brand consistency
• Excellent written and verbal communication skills with past experience creating marketing copy
• Familiarity with online media, mobile advertising and content management systems
• Bachelor's Degree in Marketing, Business Administration, or related field, or equivalent experience, with a record that demonstrates suitable preparation for this position

Nice to Have

• Familiarity working with licensed content/products
• Experience working at a marketing agency
• Experience working with 4- to 6-figure paid media campaign budgets
• Passion for anime and manga
• Paid media certification(s) a plus!

Benefits & Perks

• Partially subsidized Health, Dental, and Vision insurance
• 401(k) savings plan - including employer matching
• Flexible Spending - health and dependent care
• Commuter stipend for in-office work
• Life Insurance/AD&D/STD/LTD
• Legal & ID Theft insurance
• Group Pet insurance rates
• Paid holidays, vacation, and sick time - plus your birthday is a holiday!
• Philanthropy program, including paid time off for volunteer work
• Wellness program, including fitness membership discounts and reimbursement
• Full time casual dress
• Flexible work hours