Senior Analyst, Applied Analytics
Publicis Groupe
Job Description
About the Role
The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Applied Analytics Senior Analyst is an advanced junior-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn' approaches that roll-up to the client's larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.
Key Responsibilities
- Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
- Execute consumer, media, brand, and market research that will drive the client's business
- Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
- Report on key metrics for campaign effectiveness and develop key findings for optimization
- Develop and analyze media and brand targets that inform media strategies
- Apply syndicated research and proprietary agency resources to client's business
- Evaluate new and potential data partners to identify the best resources and approaches
- Proactively educate internal and external clients on research, tools, and approaches
- Craft POVs for internal and external knowledge sharing
Requirements
- Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
- Experience with quantitative or qualitative research and working with large data sets to create insights
- Familiarity with syndicated and customer data environments
- Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
- Proficiency in Tableau, GoodData, Datorama, SQL a plus
- Strong communication skills both written and verbal
- Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Nice to Have
- Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
- Proficiency in Tableau, GoodData, Datorama, SQL a plus
Qualifications
- Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
- Experience with quantitative or qualitative research and working with large data sets to create insights
- Familiarity with syndicated and customer data environments
- Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
- Proficiency in Tableau, GoodData, Datorama, SQL a plus
- Strong communication skills both written and verbal
- Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Benefits & Perks
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements
- Tuition Assistance
- Paid time off that includes Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
- Matching Gifts programs
- Flexible working arrangements 'Work Your World' Program
- Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Working at Publicis Groupe
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care, monetary assistance for adoption and fertility, pet adoption support, Employee Assistance Programs, tuition assistance, paid time off, flexible work arrangements, and Business Resource Groups supporting multiple affinities and alliances.
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About Publicis Groupe
Website
publicisgroupe.com
Location
Chicago, IL
Industry
Advertising Agencies
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