Senior Analyst, Consumer Insights (Custom Primary Research) - BCG Vantage (CF)

About the Role

Key Responsibilities

• Support execution of quantitative and qualitative primary consumer research efforts and translate research into meaningful, actionable insights for the C-suite.
• Communicate research findings and recommendations to internal consulting teams working on complex strategy cases for major brands.
• Contribute to client projects by designing, executing, and synthesizing research to inform strategy, such as survey writing, developing research methodologies, and analyzing data.
• Support commercialization efforts for CCI by providing insights and advice for proposals and client workshops.
• Contribute to the development of intellectual property, best practice training materials, and proprietary frameworks related to customer insights and research.
• Guide generalist consultants on the execution of research and develop state-of-the-art tools in collaboration with Knowledge Team peers.

Requirements

• 2+ years of consulting experience including the design and execution of primary customer research or 3+ years market research agency experience (4-6+ years strongly preferred).
• Experience with the full lifecycle of consumer research: designing approach/sample, writing questionnaires, managing fieldwork, developing analytic plans, analyzing data, and preparing deliverables.
• Proficiency in quantitative research methodologies and familiarity with tools such as Excel (required), and Alteryx, SPSS, Tableau (a plus).
• Experience with research methodologies like segmentation, MaxDiff, TURF, conjoint, focus groups, online communities, etc.
• Bachelor’s Degree required; advanced degree preferred.
• Fluency in English required; fluency in Spanish a plus.
• Strong business acumen, problem-solving skills, and excellent written and verbal communication skills.
• Ability to work in a fast-paced, complex, and ambiguous environment, with flexibility and a curious, creative mindset.

Nice to Have

• Experience with qualitative research and social listening.
• Experience conducting research in Financial Services, Insurance, Technology, Media, and/or Telecommunications.

Qualifications

• Bachelor’s Degree required; advanced degree preferred.

Benefits & Perks

• Total compensation includes base salary, discretionary performance bonus, profit sharing, and a comprehensive benefits package.
• Base salary between $115,700- $119,500 (USD).
• Annual discretionary performance bonus between 0-24%.
• 5% Profit Sharing Retirement Fund contribution, increasing to 10% after two years.
• Full coverage of medical, dental, and vision insurance with zero premiums for employees and eligible family members.
• Low copays for doctor visits and prescriptions.
• Dental and vision coverage, including orthodontia benefits.
• Reimbursement for gym memberships and fitness activities.
• Paid Parental Leave and family benefits such as egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including holidays, office closure, and vacation days.
• Paid sick time as needed.