Senior Analyst Marketing Analytics

About the Role

Key Responsibilities

• Own and continuously enhance end-to-end reporting across leads, customer profiles, bookings, web traffic, and multi-channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners.
• Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
• Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions.
• Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
• Design and optimize executive-level Tableau dashboards using calculated fields, LOD expressions, and parameters, delivering dynamic, interactive reporting at scale.
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
• Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
• Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment.
• Champion analytics best practices by building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.

Requirements

• Bachelor's Degree in Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
• Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
• Advanced proficiency in SQL, Tableau, and Excel.
• Experience with Adobe Analytics is preferred.
• Knowledge of R and/or Python is a plus but not required.
• Skilled in developing automated tools and analytics solutions.
• Excellent written and verbal communication skills for effective stakeholder collaboration.
• Ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
• Passionate about leveraging data to solve complex business problems and drive impactful solutions.

Nice to Have

• Familiarity with ETL processes and handling complex datasets.
• Prior experience in the travel and hospitality industry.

Qualifications

• Bachelor's Degree in relevant field.