Senior Analyst, Social

About the Role

Key Responsibilities

• Take ownership of ongoing reporting and analysis focused on owned channels, earned media, and campaign performance.
• Develop holistic measurement plans that encompass social, influencer, and PR-driven content.
• Utilize deep social listening to support cultural, consumer, and competitive research; develop insights; and identify earned media opportunities.
• Leverage audience-focused data to create detailed consumer profiles, informing targeting recommendations and content development.
• Continuously develop expertise in third-party and proprietary data tools to enhance learning and optimization.
• Proactively advocate for the use of data and analytics resources to optimize work and deliver meaningful value.
• Contribute to thought leadership in Data & Analytics, helping to strengthen Ogilvy's authority in cultural intelligence and effectiveness.
• Distill data analysis, findings, and recommendations into clear, impactful presentations for internal teams and clients, while engaging with senior stakeholders.
• Collaborate with multidisciplinary teams, including creative specialists, to develop data-informed work.

Requirements

• Demonstrated experience in thinking strategically about complex business challenges and providing thoughtful recommendations and actions.
• 3+ years of agency experience in an analyst or intelligence role focused on Data & Analytics for social media and influencer strategy.
• Strong experience in using social listening tools (such as Meltwater, Quid, etc.).
• Proficient in using syndicated and social graph-based audience insights tools (such as GWI, MRI Simmons, Profiler by Synthesio, etc.).
• Experience working with third-party social analytics tools (Hootsuite, Sprinklr, etc.).
• Proven ability to independently and proactively build technical skills through certifications, bootcamps, and training.

Nice to Have

• Experience working with third-party social analytics tools (Hootsuite, Sprinklr, etc.).
• Proficiency in using syndicated and social graph-based audience insights tools (such as GWI, MRI Simmons, Profiler by Synthesio, etc.).

Qualifications

• 3+ years of agency experience in an analyst or intelligence role focused on Data & Analytics for social media and influencer strategy

Benefits & Perks

• Competitive benefits package
• Supportive work environment with autonomy and collaboration
• Opportunities for professional development and growth