Senior Associate Brand Manager

About the Role

Key Responsibilities

• Establish objectives for marketing activities and consumer promotions, ensuring on-time implementation of key tactics.
• Collaborate with internal partners and third-party agencies on creative development and post-analysis to identify best practices.
• Analyze the business and competitive environment, using data to make recommendations for better meeting business goals and identifying insights for new business ideas.
• Lead weekly/monthly state-of-the-business tracking and reporting, managing communication to management and cross-functional teams.
• Partner with finance and product supply to assist in monthly management of brand P&L and production forecasts.
• Manage the marketing budget.
• Support the team in developing annual marketing plans to meet volume targets, share targets, and business objectives.
• Serve as the brand lead for packaging/labeling and website maintenance, providing support for e-commerce activities.
• Assist in developing market research projects to fill information gaps.
• Lead marketing projects for product renovations, including channel-specific products and package graphics updates.
• Gain a strong understanding of medical, regulatory, legal, manufacturing, and retail environments related to brand initiatives.
• Build relationships with key contacts in these areas.

Requirements

• BS/BA degree.
• Action-oriented with a drive for results.
• Learning and change agility.
• Ability to plan and align.
• Collaborative mindset with a customer focus.
• Ability to build effective teams and cultivate innovation.
• Strong financial management skills to assess programs/investments vs results.
• Excellent problem-solving skills.
• Superior analytical ability with experience in business forecasting.

Nice to Have

• MBA with 2 years of experience in a similar or related role, ideally in a CPG/healthcare environment.
• BS/BA with 4 years of experience.
• Excellent communication skills and ability to engage in productive debate.
• Ability to collaborate and influence key stakeholders.
• Strong project management skills, including identifying key milestones and delivering against deadlines.

Qualifications

• Educational background as specified in requirements (BS/BA or MBA with experience).

Benefits & Perks

• Salary between $108,688.00 - $163,032.00.
• Additional compensation may include a bonus or commission.
• Health care, vision, dental, retirement, PTO, sick leave, etc.