Senior Associate, Growth Marketing, Ads

About the Role

Key Responsibilities

• Lead day-to-day media planning operations, including channel strategy, campaign coordination, and stakeholder management.
• Partner with agencies, finance, partnerships, creative, and channel teams to align on goals, timelines, and deliverables.
• Develop full-funnel media strategies with agency partners to drive Merchant brand growth and revenue.
• Leverage measurement tools to assess campaign performance, conduct root cause analyses, and produce clear post-campaign reports.
• Help define best practices and build scalable playbooks to streamline campaign planning and team operations.
• Build foundational expertise across digital performance and brand channels, including video, OTT/CTV, streaming audio, social, OOH, and sponsorships.

Requirements

• Bachelor's degree or higher.
• 4+ years in media planning and buying across online and offline channels; agency or in-house experience at a high-growth consumer brand preferred.
• Proven success collaborating with marketing teams including brand, content, production, analytics, and external partners.
• Strong verbal and written communication skills, with the ability to convey insights to senior leadership and external stakeholders.
• Confident analyzing complex datasets, synthesizing insights, and applying them to campaign strategy.
• Creative thinker who thrives in ambiguity, builds new systems, and finds solutions with limited resources.

Nice to Have

• Experience at a high-growth consumer brand.

Qualifications

• Educational background: Bachelor's degree or higher.

Benefits & Perks

• Competitive base salary within the range of $83,000-$122,000 USD, determined by skills, experience, and location.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, 16 weeks paid parental leave, wellness benefits, commuter benefits, paid time off, paid sick leave, medical, dental, and vision insurance, 11 paid holidays, disability and life insurance, family-forming assistance, and mental health programs.
• Flexible paid time off/vacation for salaried roles and accrued vacation and sick time for hourly roles.