Senior Associate, Growth Marketing, Ads

About the Role

Key Responsibilities

• Lead day-to-day media planning operations, including channel strategy, campaign coordination, and stakeholder management.
• Partner with agencies, finance, partnerships, creative, and channel teams to align on goals, timelines, and deliverables.
• Develop full-funnel media strategies with agency partners to drive Merchant brand growth and revenue.
• Leverage measurement tools to assess campaign performance, conduct root cause analyses, and produce clear post-campaign reports.
• Help define best practices and build scalable playbooks to streamline campaign planning and team operations.
• Build foundational expertise across digital performance and brand channels, including video, OTT/CTV, streaming audio, social, OOH, and sponsorships.

Requirements

• Bachelor's degree or higher.
• 4+ years of experience in media planning and buying across online and offline channels.
• Agency or in-house experience at a high-growth consumer brand preferred.
• Proven success collaborating with marketing teams including brand, content, production, analytics, and external partners.
• Strong verbal and written communication skills to convey insights to senior leadership and external stakeholders.
• Confident analytical skills to analyze complex datasets, synthesize insights, and apply them to campaign strategy.
• Entrepreneurial spirit, creative thinking, and ability to thrive in ambiguity with limited resources.

Nice to Have

• Experience working with measurement and analytics tools.
• Experience in digital performance and brand channels such as video, OTT/CTV, streaming audio, social, OOH, and sponsorships.

Qualifications

• Bachelor's degree or higher.

Benefits & Perks

• Competitive salary within the range of $83,000-$122,000 USD, determined by skills and experience.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, paid parental leave, wellness benefits, commuter benefits, paid time off, and paid sick leave.
• Medical, dental, and vision insurance.
• 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs, and more.