Senior Associate, Media Activation

About the Role

Key Responsibilities

• Organize and be responsible for campaign planning, set-up and management for sponsored product ads
• Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings
• Maintain awareness of new marketing platforms
• Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
• Analyze campaign performance and provide optimization recommendations
• Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights

Requirements

• Bachelor's degree in a quantitative, marketing, or related discipline
• 1+ years of experience in a digital planning/buying role, preferably from an agency or RMN
• Experience working in SPA SSPs (especially Criteo, Amazon and/or CitrusAds), DSPs (especially DV360 or TTD), social platforms (Facebook and Pinterest), and ad servers (especially CM360)
• Comfortable working in a startup environment with changing workflows
• Ability to explain complicated concepts to others
• Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
• Keen trouble-shooting abilities; high level of accuracy and attention to detail
• Shopper, CPG or retail media planning experience

Qualifications

• Bachelor's degree in a quantitative, marketing, or related discipline
• 1+ years of experience in digital planning/buying

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave