Senior Associate, Offline Paid Marketing, Consumer

About the Role

Key Responsibilities

• Responsible for day-to-day operational management of offline media channels and campaign execution, including media recommendation, budget management, and data/analytical reporting.
• Work closely with agency partners to develop media and brand media integration strategies and tactical recommendations to grow brand consideration and health.
• Collaborate cross-functionally with internal stakeholders to inform media recommendations using consumer knowledge, data insights, and subject matter expertise.
• Familiarity with measurement tools to analyze campaign performance, conduct root cause analysis, and support performance reporting cadences.
• Build foundational understanding of the offline media mix and partner product offerings to contribute to and improve go-to-market media plans.
• Support establishing new processes and playbooks to optimize team operations and develop best practices.

Requirements

• Bachelor's degree or higher; MBA a plus.
• 4+ years managing and executing large-scale advertising campaigns across offline and/or brand marketing channels such as OTT/CTV, streaming audio, OOH, broadcast TV, and brand partnerships.
• Experience with paid media planning, buying, and optimization, either at an agency or in-house, ideally at a high-growth consumer brand.
• Strong collaboration skills with cross-functional teams across marketing, content, analytics, and production.
• Excellent verbal, written communication, and presentation skills for engaging senior leaders and external partners.
• Ability to analyze detailed data, synthesize insights, and make data-driven decisions with a bias for action.
• Creative and entrepreneurial mindset with a passion for solving problems, building new processes, and working with limited resources.

Nice to Have

• Experience with measurement tools and deep dive analysis.
• Experience working in a fast-paced, high-growth environment.

Qualifications

• Educational background with a Bachelor's degree or higher; MBA preferred.
• 4+ years of experience in managing and executing offline and/or brand marketing campaigns.

Benefits & Perks

• Competitive salary within the range of $83,000-$122,000 USD, based on skills and experience.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, paid parental leave (16 weeks), wellness benefits, commuter benefits, paid time off, and paid sick leave.
• Medical, dental, and vision insurance, 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs.
• Paid time off for salaried roles: flexible vacation and 80 hours of paid sick leave annually.
• Paid time off for hourly roles: vacation and sick leave accrued based on hours worked.