Senior Associate, Paid Search

About the Role

Key Responsibilities

• Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets, and accounting.
• Develop initial keyword lists using identified brand territory, industry, proprietary, and agency tools for review.
• Run search reports regularly to identify new keywords, creative text ads, pacing, and overall spend.
• Write initial drafts of ad creative text ads based on briefing materials, website content, and client direction.
• Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
• Stay updated on the latest tools and user interface updates (AdWords, Bing, Bid Management Platforms, etc.).
• Train Associates and oversee their deliverables.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 1+ year of practical experience running paid search campaigns.
• Hands-on experience planning and buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
• In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
• Proficiency in Microsoft Excel.
• Excellent verbal and written skills, with exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Nice to Have

• Knowledge of third-party platforms such as Kenshoo, Marin, DoubleClick.
• Experience with analytics tools like Adobe Omniture.

Qualifications

• Formal educational background as specified in requirements.

Benefits & Perks

• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Hybrid work approach with teams in the office around four days a week.