Senior B2B Marketing Specialist

About the Role

Key Responsibilities

• Translate the overall demand generation and retention strategy into targeted campaign plans, including selecting appropriate channels and tactics to achieve business and campaign goals through the customer lifecycle.
• Utilize audience segmentation and targeting strategies to reach the right audience with personalized messaging based on demographic, performance, and behavior data.
• Plan and execute marketing campaigns through various channels, including email marketing, paid media, direct mail, and on-site merchandising, to expand revenue, drive product adoption, or reduce churn.
• Continuously optimize emails, ads, and landing pages to improve conversion rates at various stages of the customer journey, from lead capture to conversion.
• Analyze marketing data and metrics, including A/B testing and report building, to measure campaign effectiveness and communicate results to stakeholders.
• Collaborate with departments such as Sales, Account Management, Product Marketing, and Brand to align marketing efforts with overall business goals.
• Manage the budget allocated for demand generation and retention programs, ensuring efficient resource allocation.
• Stay updated on industry trends, competitor strategies, and customer preferences to inform marketing strategies.

Requirements

• 4+ years of experience working in B2B marketing, preferably at a tech company.
• Strong understanding of marketing principles, strategies, and tactics, with the ability to align campaign strategy with business objectives.
• Proficiency in using data analytics tools such as Looker, Salesforce, and Google Analytics, and marketing automation platforms like Marketo.
• Excellent communication skills, including the ability to present insights and recommendations to partners and senior leadership.
• Familiarity with marketing technology tools, including CRM systems, email marketing platforms, and analytics tools; Marketo and Salesforce experience is a plus.
• Strategic thinking skills to develop effective demand generation plans.
• Ability to write and edit compelling marketing copy, including subject lines, body text, and CTAs.
• Creative mindset to develop resonant campaign ideas and concepts.
• Strong organizational and project management skills to execute campaigns effectively.
• Adaptability to changing marketing trends and technologies.
• Attention to detail in tracking campaign data and execution.
• Excellent organizational skills to manage multiple tasks and deadlines.

Nice to Have

• Experience with marketing automation platforms such as Marketo.
• Experience working at a tech company.

Qualifications

• Experience in B2B marketing, preferably at a tech company.

Benefits & Perks

• Best-in-class benefits and compensation, including equity for all employees.
• Career development and corporate giving programs.
• Employee resource groups (ERGs) and communities.
• Flexible hybrid work model and robust time off policies.
• Perks such as daily free lunch, a new car discount, meditation and fitness apps, and commuting cost coverage.