Senior Brand Manager

About the Role

Key Responsibilities

• Lead key elements of brand strategy, innovation strategy pipeline, and consumer-facing initiatives for Diapers portfolio globally.
• Lead global priority scaling front end innovation initiatives for Diapers, partnering with cross-functional teams and lead markets.
• Identify pipeline gaps and scaling opportunities for Innovation across Huggies aligned to Portfolio Vision.
• Co-lead brand strategic initiatives like Brand Architecture and Huggies Portfolio of the future.
• Explore and define new growth opportunities and categories for portfolio expansion through market development models and action plans.

Requirements

• Bachelor's Degree (MBA or graduate level degree in related field preferred); and 10+ years of experience supporting a brand in innovation and consumer insights into product ideas (CPG) with entrepreneurial approach and driving new business models.
• Globally oriented CPG Marketer with strong strategic business & brand building foundation, commercialization, and innovation skill set; understanding of R&E process and organization, project management, and experience driving growth in a matrix organization.
• Experience managing others and supporting team development across regions; skills in Stakeholder Management and Strategic Foresight.
• Experience in strategic marketing and brand management including segmentation, positioning, market research, consumer insights, new product development, pricing, promotions, advertising, and digital marketing.
• Business / Commercial Acumen with analytical skills, financial understanding, mastery of innovation development, and understanding of key business drivers and consumer trends.
• Ability to build relationships and influence across functions and international markets, with strong communication skills.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to on-site fitness center, occupational health nurse, and allowances for safety equipment.
• Flexible Savings and spending accounts for healthcare.
• Income protection insurance options.
• Programs and support for education, adoption, relocation, and temporary childcare.