Senior Brand Manager

About the Role

Key Responsibilities

• Lead key elements of brand strategy, innovation strategy pipeline and consumer facing initiatives for Diapers portfolio globally.
• Lead global priority scaling front end innovation initiatives for Diapers, partnering with cross-functional teams and lead markets.
• Identify pipeline gaps and scaling opportunities for Innovation across Huggies aligned to Portfolio Vision.
• Co-lead brand strategic initiatives like Brand Architecture and Huggies Portfolio of the future.
• Explore and define new growth opportunities and categories for portfolio expansion options through market development model and action plans.

Requirements

• Bachelor's Degree (MBA, or graduate level degree in related field preferred); and 10+ years of experience in supporting a brand in innovation and consumer insights into product ideas (CPG) with entrepreneurial approach and driving new business models.
• Globally oriented CPG Marketer with strong strategic business & brand building foundation, commercialization, and innovation skill set; possesses a high level of understanding of the R&E process and organization, project management and a record of driving growth in a matrix organization.
• Experience managing others and actively supporting the development of team members across regions; adept skills with Stakeholder Management and Strategic Foresight.
• Strategic Marketing and Brand Management Skills: experience in all facets of marketing/brand management including segmentation, positioning, market research, consumer insight development, new product development, pricing, promotions, advertising, and digital marketing.
• Business / Commercial Acumen: analytical skills, financial acumen, solid commercial grounding, mastery of innovation development process, and understanding of R&E organizations; ability to identify consumer trends and develop business-building strategies.
• Building Relationships and Using Influence: excellent concise communication, collaborative team player, ability to build and sustain relationships across functions and international markets, with cultural sensitivity.

Nice to Have

• International experience is desirable, but not mandatory.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to on-site fitness center, occupational health nurse, and allowances for safety equipment.
• Flexible Savings and spending accounts for healthcare options.
• Income protection insurance options.
• Programs and support for education, adoption, relocation, or temporary childcare.