Senior Brand Manager

About the Role

Key Responsibilities

• Help define, nurture, and report on brand health for external awareness and internal employee brand advocacy, working with the Brand Strategist, Corporate Communications, and external vendors.
• Develop and scale measurable brand enablement programs that empower internal teams to embody and advocate for UKG's brand, translating strategy into tangible impact and consistent experiences.
• Partner with teams across marketing, sales, product, and corporate communications to embed brand excellence into every interaction, sharing key brand principles and establishing a culture of consistency and brand love.
• Lead and collaborate on the activation of brand initiatives, ensuring UKG's identity is effectively translated into real-world experiences through positioning, messaging, tone, and visual elements.
• Help establish and refine brand awareness, familiarity, and advocacy metrics for continuous improvement.
• Build strong relationships by focusing on shared goals, encouraging feedback, and fostering innovation.
• Deliver presentations effectively to clearly convey ideas and strategies in an engaging manner.
• Manage multiple projects efficiently, ensuring alignment with strategic objectives, and adapt to shifting priorities and business needs.
• Leverage industry, cultural, and technological insights to stay ahead of trends and inspire innovation.
• Support the team by taking on diverse duties as required to ensure brand-related successes.

Requirements

• 5+ years of experience in brand management, advertising, marketing strategy, communications, or related fields.
• Deep understanding of brand positioning, audience engagement, and cross-functional collaboration.
• Exceptional communication and leadership skills to drive brand advocacy and partnerships.
• 3+ years experience developing brand enablement programs or marketing campaigns that foster alignment and audience engagement.
• Growth mindset with a creative approach to brand storytelling, engagement, and experience-building.
• Ability to professionally engage with, give and receive feedback from stakeholders, peers, and leadership.
• Excellent presentation skills and ability to communicate across multiple audience levels.
• Outstanding organizational, detail, and time management skills.

Nice to Have

• Experience with global brand management and cross-cultural marketing.
• Knowledge of industry trends, cultural insights, and technological advancements relevant to branding.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in brand-related roles is required.

Benefits & Perks

• Competitive salary range of $88,700 to $127,500, with potential for short-term and long-term incentives.
• Comprehensive benefits package available on UKG's careers site.
• Work environment that values purpose, inclusion, and employee growth.
• Wellness programs, tuition reimbursement, and a customizable expense reimbursement program.