Senior Brand Manager

About the Role

Key Responsibilities

• Help define, nurture, and report on brand health for external awareness and internal employee advocacy, working with the Brand Strategist, Corporate Communications, and external vendors.
• Develop and scale measurable brand enablement programs that empower internal teams to embody and advocate for UKG's brand, translating strategy into tangible impact and consistent experiences.
• Partner with marketing, sales, product, and corporate communications teams to embed brand excellence into every interaction, sharing key brand principles and fostering a culture of consistency and brand love.
• Lead and collaborate on the activation of brand initiatives, ensuring UKG's identity is effectively translated into real-world experiences through positioning, messaging, tone, and visual elements.
• Help establish and refine brand awareness, familiarity, and advocacy metrics for continuous improvement.
• Build strong relationships with stakeholders, encouraging shared goals, feedback, and innovative collaboration.
• Deliver presentations clearly and engagingly to convey ideas and strategies.
• Oversee and coordinate multiple projects efficiently, ensuring alignment with strategic objectives and adapting to shifting priorities.
• Leverage industry, cultural, and technological insights to inspire innovation and stay ahead of trends.
• Support the team by taking on diverse duties as needed to ensure brand-related success.

Requirements

• 5+ years of experience in brand management, advertising, marketing strategy, communications, or related fields.
• Deep understanding of brand positioning, audience engagement, and cross-functional collaboration.
• Exceptional communication and leadership skills to drive brand advocacy and partnerships.
• 3+ years experience developing brand enablement programs or marketing campaigns that foster alignment and audience engagement.
• Growth mindset with a creative approach to brand storytelling, engagement, and experience-building.
• Ability to professionally engage with, give, and receive feedback from stakeholders, peers, and leadership.
• Excellent presentation skills and ability to communicate across multiple audience levels.
• Outstanding organizational, detail, and time management skills.

Nice to Have

• Experience working in a global or multinational organization.
• Knowledge of HR technology or workforce management solutions.
• Familiarity with industry, cultural, and technological trends relevant to branding.

Qualifications

• Formal educational background is not specified, but extensive experience in brand-related roles is required.

Benefits & Perks

• Competitive salary range of $88,700 to $127,500, with potential short-term and long-term incentives.
• Comprehensive benefits package available on UKG's careers site.
• Wellness programs, tuition reimbursement, and a customizable expense reimbursement program.
• Inclusive culture with active employee resource groups and supportive leadership.