Senior Brand Manager, Government Marketing

About the Role

Key Responsibilities

• Assist in achieving U.S. sales and margin by developing marketing strategies and tactics in government channels.
• Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities.
• Translate product, clinical, and scientific information into meaningful Healthcare Professional messaging.
• Lead and manage creative agencies to deliver effective marketing materials supporting field sales.
• Collaborate with the field sales leadership team to drive execution excellence.
• Develop KPIs and analysis to monitor the performance of marketing programs and adjust tactics as needed.
• Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure development and approval of compliant promotional tactics.
• Prepare demo kits, forecasts, PIFs, and other business cases for new initiatives.
• Demonstrate independence by prioritizing and completing assignments.
• Own and manage the budget for projects, maintaining tracking and communicating updates.

Requirements

• Bachelor's Degree in Marketing, Business, Life Sciences, or a related field.
• Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry.
• Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix.
• Strong presentation and communication skills.
• Strong analytical skills with the ability to identify business questions and develop strategic frameworks.
• Ability to manage complex projects and cross-functional teams.
• Ability to work through regulatory constraints and barriers.

Nice to Have

• MBA
• Knowledge of applicable regulatory standards and requirements for medical devices or Rx products.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Base pay range of $128,000.00 - $256,000.00, with pay range variation by location.
• Career development opportunities with an international company.
• Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit.
• Recognition as a great place to work and diversity-focused employer.