Senior Brand Manager, Graco Home (US)

Newell Brands

Atlanta, GA

Full Time

Senior

10 days ago

Job Description

About the Role

The Senior Brand Manager, US - Graco Home position is a critical leadership role at Newell Brands with P&L responsibility for the Foods Division and leadership of the marketing function. The role focuses on delivering current year financial goals and preparing for the upcoming year, leveraging brand management, innovation, and omnichannel growth strategies within a global consumer products organization that values integrity, teamwork, passion for winning, ownership, and leadership.

Key Responsibilities

Assist leadership in building the annual brand plans by supporting with data, insights and reporting to help understand business performance and formulate actions for improvement
Lead initiatives that impact the Food P&L statement and develop financial management skills
Translate business priorities into brand objectives, strategies and plans, and inspire consumers through product performance, pricing, and positioning
Lead market share and business reporting, leveraging all data sources to understand brand health, identify opportunities, and recommend initiatives to grow the business
Identify opportunities to grow the base business and lead the cross-functional team to execute plans to achieve growth targets focusing on distribution, pricing, promotion, merchandising, and advertising
Partner with category strategy and development to build growth programs for retailers that drive category and brand growth
Lead projects across functions, ensuring timely delivery and strong cross-functional collaboration
Support eCommerce channel strategies, including media mix, assortment recommendations, SEO, and product detail pages
Attract, develop, and retain top talent to build a high-performance team
Manage P&L including complexity reduction, launching innovation, and driving revenue and margin growth
Develop omnichannel strategic plans, including product assortments, key feature/benefit claims, and partnership with marketing for assortment and digital strategies
Leverage analytics and data sources such as Google Analytics, DTC metrics, and POS results to identify growth opportunities and improve business performance
Collaborate with sales, manufacturing, sourcing, distribution, customer service, IT, finance, HR, legal, and support teams to drive profitable sales

Requirements

A four-year college degree, MBA preferred
8+ years of brand management experience including deep marketing, innovation, and general management
Proven ability in talent management, attracting and retaining top talent, and coaching for growth
Industry experience in CPG and hardlines, with success in both areas
Experience as a brand steward, building and implementing brand architecture and driving brand value across consumer channels
Strong digital marketing skills including DTC, eCommerce, and retailer media networks
Deep experience in consumer insights, leveraging analytics from primary and secondary research, POS results, and competitor actions
Proven leadership as a servant leader, guiding teams with empathy, integrity, accountability, resilience, and creativity

Nice to Have

Experience with classical brand building and digital marketing
Familiarity with performance marketing and using data to track progress against goals

Qualifications

Four-year college degree; MBA preferred

Working at Newell Brands

Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

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