Senior Brand Manager, Oncology (m/f/d)

Bristol-Myers Squibb

Munich, DE

Full Time

Senior

2 months ago

Job Description

About the Role

The Senior Brand Manager, Oncology (m/f/d) at Bristol Myers Squibb is responsible for driving the development, implementation, and execution of marketing programs within the oncology segment. The role involves creating brand strategies, managing cross-functional relationships, and supporting sales efforts to transform patients' lives through innovative science. The position offers opportunities for growth in a company committed to meaningful, life-changing work and a supportive, inclusive culture.

Key Responsibilities

Develop strategic brand planning for a product in lung cancer / Oncology
Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements
Support bottom-up budget planning and manage marketing budget
Track brand performance
Optimize customer experience and build customer journeys in cross-functional collaboration
Drive customer engagement by considering both face-to-face and remote/digital channels
Work closely with Customer Experience Managers and Omnichannel Managers to optimize content placement
Create content according to strategy and based on the customer journey plan
Generate insights from market data / intelligence and incorporate findings into strategy and daily work
Seek feedback, inspire, and train the sales force to maximize brand potential
Collaborate closely with the cross-functional brand team, vendors, external stakeholders, and thought leaders

Requirements

Natural science and/or Business Administration degree
Experience in pharmaceutical marketing and sales in Oncology or Specialty care is an advantage
Experience with performance marketing and data-driven decision making
Experience with omnichannel marketing and implementation of customer journeys
Strong analytical skills to translate data into targeted strategy
Excellent project management skills
Fluency in English and German, both oral and written
Very good knowledge of MS Office applications
Passionate, curious, creative, and well-organized team player
Independent working style with strong business acumen and open-mindedness
Highly energetic, self-reliant, and capable of driving performance and results

Nice to Have

Experience with performance marketing
Experience with omnichannel marketing and implementation of customer journeys

Qualifications

Degree in natural sciences or Business Administration

Benefits & Perks

Wide variety of competitive benefits, services, and programs
Opportunities for personal and professional growth
Supportive work environment with a focus on balance and flexibility

Working at Bristol-Myers Squibb

Bristol Myers Squibb promotes a culture of passion, innovation, urgency, accountability, inclusion, and integrity. Employees are empowered to apply their talents and perspectives in a supportive environment that values global participation in clinical trials and transforming patients' lives through science.

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