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Senior Communications and Brand Manager, Inklore (Open to remote)

Bertelsmann

New York, NY
Full Time
Senior
80k-85k
10 days ago

Job Description

About the Role

The Random House Publishing Group is seeking an experienced and creative Senior Communications and Brand Manager to join the Inklore team. Reporting to the VP, Senior Director of Publicity and Marketing at Random House Worlds, this role involves representing a new imprint dedicated to publishing manga, manhua, manhwa, webcomics adaptations, and light novels for the English-language market. The position offers an exciting opportunity to oversee title marketing and publicity campaigns, grow the brand, and work with internationally recognized titles and creators in a fast-paced, innovative environment.

Key Responsibilities

  • Executes consumer outreach, preorder campaigns, influencer marketing, advertising, and overall creative strategy for Inklore titles.
  • Manages multiple title marketing and publicity projects across genres with varying timelines while building relationships with stakeholders internally and externally.
  • Serves as the primary publicity contact for the Inklore imprint, liaising with journalists and pitching media to secure feature and review coverage of new titles, ongoing series, and the brand at large.
  • Oversees and grows the Inklore social media channels on Instagram, Facebook, X, and Reddit by creating content, securing partnerships, activations, sweepstakes, creator AMAs/Q&As, etc.
  • Oversees the influencer/ambassador program by leading outreach, communication, and onboarding new influencers.
  • Creates and routes campaign assets and materials.
  • Works closely with UK/international publishing and sales teams to ensure a unified global promotional strategy.
  • Manages Inklore’s convention appearances at events like AnimeExpo and Comic Con, coordinating logistics, approvals, activations, and brand strategy.
  • Leads business and campaign update calls with licensors to keep stakeholders informed and proactively manages key relationships.
  • Manages the Inklore marketing and publicity budget, strategizing spend on a title-by-title basis and across the imprint, reallocating as needed.

Requirements

  • At least 5 years of relevant experience in comics, manga, or graphic novel book marketing and/or publicity.
  • Highly organized with effective communication skills and attention to detail.
  • Experience and comfort presenting in front of large groups at internal and external meetings.
  • Proficiency in using social media platforms such as Instagram, Twitter, Facebook, and TikTok for marketing.
  • Existing relationships with national and regional media contacts in the comics, graphic novel, and manga spaces.
  • Proven track record creating marketing campaigns that reach and engage diverse audiences.
  • Ability to handle multiple projects and responsibilities simultaneously.
  • A motivated self-starter, strategic thinker, and team player.
  • Ability to remain motivated and task-oriented with a flexible schedule across multiple time zones.
  • Proficiency with Microsoft Word, Excel, Outlook, and design tools like Adobe or Canva.
  • Passion for fandom, reading, initiative, innovation, collaboration, and curiosity.

Nice to Have

  • Proficiency with Japanese, Korean, or Mandarin languages.

Qualifications

  • Educational background is not explicitly specified, but relevant experience is required.

Benefits & Perks

  • Full-time employment with comprehensive benefits including Medical/Prescription drug insurance, Dental, Vision, Flexible Spending Accounts, Health Savings Account, 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance, and paid time off.
  • Salary range of $79,500 - $85,000 with potential annual profit award or bonus.

Working at Bertelsmann

Penguin Random House values the talents and perspectives of a diverse workforce and is committed to quality, excellence, and innovation throughout the publishing process. The company fosters a vibrant and inclusive community across its numerous imprints and brands, emphasizing collaboration, creativity, and a passion for literature and storytelling.

Apply Now

Job Details

Posted AtJun 12, 2025
Job CategoryBrand Marketing
Salary80k-85k
Job TypeFull Time
Work ModeRemote
ExperienceSenior

About Bertelsmann

Website

bertelsmann.com

Company Size

10000+ employees

Location

New York, NY

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

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