Senior Content Marketer

About the Role

Key Responsibilities

• Maintain and update the website, ensuring SEO best practices and smooth day-to-day operations.
• Support regular audits and updates to improve site performance, engagement, and conversion.
• Maintain and update the editorial/content calendar for priority topics (CTV, AI, DSP) to ensure it is current, visible to stakeholders, and aligned with strategic goals.
• Create and manage a content calendar visibility dashboard.
• Manage timelines, deliverables, and approvals for campaigns involving ABM, paid media, website updates, and copy needs.
• Partner with Creative & Demand Gen teams to develop and deploy high-impact content across channels, including emails, website, ads, and event materials.
• Support Product Marketing by reviewing go-to-market materials, product descriptions, and messaging to ensure alignment with campaign priorities and brand positioning.
• Adapt thought leadership content (white papers, blogs, webinars) into audience-specific formats for integration within the larger campaign calendar.
• Assist with setup, targeting, and optimization of marketing automation & CRM workflows, owning personalization logic to improve segmentation and ABM strategies.
• Test and implement AI/ML tools to enhance targeting, timing, and content relevance, advancing marketing automation capabilities.
• Analyze campaign performance and provide actionable insights for optimization.

Requirements

• Experience with AI tools and knowledge of evolving design trends.
• Ability to ensure content calendars are accurate, visible, and aligned with business priorities.
• Experience in launching campaigns with high-quality, brand-consistent content.
• Ability to optimize marketing automation workflows to be efficient, personalized, and performance-driven.
• Experience with ABM and paid media strategies to benefit from smarter targeting and measurable results.

Nice to Have

• Experience with AI tools.
• Knowledge of evolving design trends.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Fully paid health insurance.
• Paid parental leave.
• Unlimited PTO.
• Investments in employee's professional growth and well-being.