Senior Content Marketing Manager (Operations & Digital Focus)

Cloud-

Newark, NJ

Full Time

Senior

15 days ago

Job Description

About the Role

Spotfire is a visual data science platform that makes smart people smarter by combining interactive visualizations and advanced analytics to solve complex, industry-specific business problems. As a newly independent business unit within Cloud Software Group, we are investing in growth and extraordinary talent. We are building an exceptional team to fuel Spotfire's growth, and we're seeking a results-driven Content Marketing Manager with a strong focus on Marketing Operations and Digital execution. In this pivotal role, you will be responsible for developing compelling content strategies, managing its distribution across digital channels, and leveraging our marketing technology stack (especially HubSpot) to optimize performance and drive engagement. Reporting directly to the Head of Marketing for Spotfire, you will be instrumental in shaping the next phase of Spotfire's growth journey.

Key Responsibilities

Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the buyer's journey.
Oversee the creation of high-quality, engaging content across various formats (e.g., whitepapers, e-books, webinars, blog posts, case studies, videos, website copy).
Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment.
Manage the distribution of content across various digital channels, including website, social media platforms (e.g., LinkedIn, Twitter), email campaigns, and paid promotion channels.
Develop and manage the social media content calendar and strategy, curating and scheduling posts to maximize reach and engagement.
Ensure content is optimized for SEO, SEM, and other digital advertising efforts.
Manage and implement content updates and enhancements for the website, including working with platforms like Adobe Experience Manager (AEM).
Leverage HubSpot extensively to manage campaigns, build landing pages, create email nurtures, segment audiences, and track content performance.
Ensure data integrity within HubSpot related to content engagement and lead flow.
Collaborate with sales operations to streamline workflows and automate content-driven processes.
Monitor and analyze content performance metrics (e.g., website traffic, engagement rates, conversions, lead generation) using HubSpot and other analytics tools.
Provide actionable insights and recommendations to optimize content strategy, digital distribution, and overall campaign effectiveness.
Manage content governance, ensuring brand consistency, compliance, and an organized content library.
Work seamlessly with sales, product management, customer success, and other marketing teams to ensure content supports their objectives and is integrated into broader initiatives.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Proven experience (5+ years) in content marketing, with a demonstrated track record of managing digital media channels and leveraging marketing automation platforms.
Strong hands-on proficiency with HubSpot, including experience with its Marketing Hub, Content Hub, Social Media tools, and reporting functionalities.
Experience in developing and executing content strategies for B2B technology or software companies.
Demonstrated ability to manage professional social media platforms and understand social media best practices.