Senior Data Analytics Manager, Marketing Analytics

About the Role

Key Responsibilities

• Partner with Marketing leaders to analyze pipeline generation, campaign performance, and conversion trends, providing actionable insights that improve ROI.
• Build dashboards and reporting in Looker that empower stakeholders to self-serve and confidently track their key metrics.
• Develop and maintain core marketing data models in our data warehouse to ensure consistent, reliable data foundations.
• Support the creation of business cases and models that guide investment decisions across channels, offers, and campaigns.
• Translate complex data into clear, compelling narratives that inform strategy at both the executive and operating levels.
• Collaborate with Sales, Finance, and Operations to ensure marketing analytics ties directly to pipeline and revenue impact.

Requirements

• 5-7 years of experience in marketing analytics, data science, or business analytics, ideally in a B2B SaaS company.
• Strong proficiency in SQL, Python, and BI tools (e.g., Looker, Tableau, or equivalent).
• Proven ability to define and track core marketing KPIs (e.g., pipeline, CAC, campaign ROI).
• Comfort building models and analyses that inform go-to-market decisions, from channel investments to pipeline forecasting.
• Excellent communication and data storytelling skills, able to translate findings into business strategy.
• Self-starter who thrives in a fast-paced, collaborative environment.

Nice to Have

• Experience working in a high-growth environment.
• Knowledge of data modeling and data warehouse architecture.
• Experience with marketing automation and CRM tools.

Qualifications

• Experience in marketing analytics, data science, or business analytics
• Proficiency in SQL, Python, and BI tools

Benefits & Perks

• Health, dental, and vision insurance
• 401k
• Wellness reimbursement
• Take what you need vacation policy
• Generous parental leave for both primary and secondary caregivers