Senior Demand Generation Manager, Prospect Lifecycle

Rippling

San Francisco, CA

Full Time

Senior

111k-194k

8 days ago

Job Description

About the Role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised over $1.4 billion from top investors and was named one of America's best startup employers by Forbes. The company prioritizes candidate safety and maintains communication from official @Rippling.com addresses. The role involves designing and executing lifecycle marketing programs to move prospects through every stage of the journey, working closely with cross-functional teams to build, test, and scale programs that impact pipeline and revenue.

Key Responsibilities

Develop and execute lifecycle marketing programs across email, organic, and paid channels to accelerate engagement, demo requests, and product adoption.
Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
Partner with product, growth, and data teams to identify lead firmographic and behavioral triggers, map journeys, and build personalized nurture streams that increase activation and retention.
Launch onboarding, re-engagement, and winback campaigns that guide users toward aha moments and drive usage across the company's multi-product suite.
Analyze performance across touchpoints and identify areas to optimize, shifting resources to effective strategies, testing new ideas, and scaling impactful initiatives.
Serve as the connective tissue across marketing, product-led growth, and sales to ensure messaging, timing, and experience are aligned across the customer lifecycle.

Requirements

6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
Proven track record of using lifecycle marketing to improve activation, retention, and customer lifetime value.
Experience with marketing automation/email marketing software (e.g., Marketo, Hubspot) and CRM (e.g., Salesforce), including building multi-step nurture campaigns.
Customer obsession with the ability to create punchy, specific copy.
Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
Clear, concise communication skills with the ability to influence stakeholders across teams.
Analytical mindset capable of parsing complex data, spotting opportunities, and acting quickly.
Strong project management skills and ability to execute cross-functional initiatives with urgency.
Comfortable operating in a fast-paced environment energized by experimentation and rapid iteration.

Nice to Have

Experience working in a fast-paced, high-growth SaaS environment.
Familiarity with multi-channel marketing strategies and tools.

Qualifications

Experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.

Benefits & Perks

Competitive salary
Benefits package
Equity

Working at Rippling

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees within a defined radius, working in the office at least three days a week is considered an essential function of the role.

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