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Senior Director, Active Brand Strategy, Old Navy

The Gap

San Francisco, CA
Full Time
Director
187k-257k
7 days ago

Job Description

About the Role

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family. The Senior Director, Active Brand Strategy will play a crucial role in developing and driving the holistic strategy for the Old Navy Active business across the family, focusing on growth, customer insights, and brand reinvention in the apparel industry.

Key Responsibilities

  • Serve as the strategic leader and cross-functional thought partner driving the Active brand's multi-year strategy, long range plans, and annual operating plan
  • Develop investment strategy for Active brand expansion balancing growth targets with investments needs to grow physical and digital presence of the brand
  • Develop Active brand customer strategy including identification of target customer segments, partnering with Marketing leadership to develop customer acquisition strategy
  • Drive customer insights testing and partner with Design and Merchandising teams to develop product innovation strategy and identify potential product collaboration, partnership, and/or other assortment expansion opportunities
  • Build Active brand Pricing Architecture and Promotional strategy approach in partnership with Pricing and Commercial Planning leaders
  • Support key partners with analytical insights and problem solving as a cross-functional thought partner
  • Develop key materials for Senior Leadership Team and other executive communications

Requirements

  • Minimum 10+ years of progressive experience in merchandising and/or strategic functions within a high growth, omnichannel retail environment
  • Customer and product obsession with previous exposure to Active product and/or customers
  • Demonstrated track record as an outstanding problem solver and strategic thinker with the ability to quickly identify key issues and develop hypotheses
  • Strong analytical and financial modeling skills, with ability to oversee and provide direction to cross-functional partners
  • Excellent communication skills both written and verbal with the ability to influence and establish relationships quickly
  • Entrepreneurial, start-up mentality with the ability to thrive in an ambiguous environment
  • Experience scaling new business models and/or products
  • Experience driving test-and-learn strategies and building innovation pipelines or strategic partnerships

Nice to Have

  • Experience in creating an inclusive culture, leading with a "one team" mentality, and driving high standards of performance and behaviors for teams
  • Experience in the apparel industry with a focus on Active product and customers

Qualifications

  • 10+ years of experience in merchandising and/or strategic functions within a high growth, omnichannel retail environment

Benefits & Perks

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees
  • One of the most competitive Paid Time Off plans in the industry
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay
  • Employee stock purchase plan
  • Medical, dental, vision and life insurance

Working at The Gap

We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. We are committed to creating a diverse and inclusive environment of belonging, fostering a workplace free from harassment and discrimination, and promoting equality. Our culture emphasizes collaboration, curiosity, excellence, and a customer-centric mindset.

Apply Now

Job Details

Posted AtJun 13, 2025
Job CategoryBrand Marketing
Salary187k-257k
Job TypeFull Time
ExperienceDirector

About The Gap

Website

gap.com

Company Size

10000+ employees

Location

San Francisco, CA

Industry

Clothing and Clothing Accessories Retailers

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