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Senior Director F&B Brand Development

Hilton

McLean, VA
Full Time
Director
27 days ago

Job Description

About the Role

This role is based at our corporate office in McLean, VA. It offers the opportunity to be part of an in-house Brands team of industry experts in hospitality, brand management, innovation, food and beverage (F&B), design, marketing, wellness, owner relations, and more, for all of Hilton's unique brands. The Senior Director F&B Brand Development will lead and direct activities related to F&B product solutions, developing enterprise and category solutions, prototypes, and brand standards to support Hilton's on-property F&B programming and innovative concepts, driving commercial success and brand recognition while creating value for owners.

Key Responsibilities

  • Lead and direct all activities of a cross-functional Brand F&B Product Solutions Development team, including creating F&B solutions across Hilton's Full Service brand category in the Americas.
  • Develop enterprise and category solutions, prototypes, and brand standards to support on-property Food & Beverage programming and progressive F&B concepts.
  • Conduct market research, evaluate and create F&B concepts for regional suitability, target audience, and alignment with Brand Standards.
  • Develop well-defined F&B concepts for owners to address key areas including beverage, retail, breakfast, and GM&E.
  • Develop well-defined Master Prototype F&B innovations for use as ready-to-use solutions by owners and operators and evaluate business opportunities for new and additional prototype concepts.
  • Present detailed F&B concept briefs for review by internal and external partners.
  • Socialize new programs and brand standards with F&B Operations and Brand Leaders in APAC and EMEA to ensure alignment.
  • Build strong and effective business relationships with senior stakeholders in the region and support their goals and priorities.
  • Advise owners, asset managers, and operators on Hilton's online Food & Beverage Portfolio of concepts.
  • Review Brand Standards for relevance in the market and develop updates in collaboration with Brand Heads, Brand Performance Support, and F&B Operations.
  • Lead projects, relationships, communications, and timelines with internal collaborators and third-party vendors.
  • Direct the strategy and resourcing of Brand Food & Beverage programs, offerings, and activities across all brands globally.
  • Identify brand-relevant restaurant operators and concept partners and make recommendations.

Requirements

  • Fifteen (15) years of overall professional experience.
  • Ten (10) years of Corporate Food & Beverage experience in a similar role.
  • Five (5) to seven (7) years of demonstrated experience leading a team.
  • Twenty-five percent (25%) travel time required.
  • Demonstrated experience in Food & Beverage asset/prototype development and standards implementation.

Nice to Have

  • Masters Degree in Hospitality, Culinary, Hotel Management or Business Degree.
  • Ten (10) plus years of progressive Corporate F&B experience.

Qualifications

  • Educational background in Hospitality, Culinary, Hotel Management, or Business (preferred).
  • Experience in Food & Beverage asset/prototype development and standards implementation.

Benefits & Perks

  • Support for mental and physical wellbeing of Team Members.
  • Benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
  • Work in a diverse and inclusive environment with a leading global hospitality company.

Working at Hilton

Hilton is proud to support the mental and physical wellbeing of all Team Members to help them thrive personally and professionally in a diverse and inclusive environment. Hilton has an award-winning workplace culture, is recognized as one of the World's Best Workplaces, and is dedicated to filling the earth with the light and warmth of hospitality. The company values diversity, inclusion, and providing a supportive environment for its employees.

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Job Details

Posted AtJul 17, 2025
Job CategoryBrand Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceDirector

About Hilton

Website

hilton.com

Location

McLean, VA

Industry

Hotels (except Casino Hotels) and Motels

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