Senior Manager, Category Marketing

About the Role

Key Responsibilities

• Manage budget deployment tracking across departments and provide final department approval on strategic plans for cross-functional marketing activities.
• Serve as the primary communications liaison and cross-functional project manager for the Retail Media+ Partner Management and Audience Marketing teams, including attending key marketing meetings, reviewing campaign briefs, and compiling progress updates.
• Develop annual strategic marketing playbook and regularly update marketing strategies for assigned merchandising departments based on competitive analysis, consumer input, financial data, creative tactics, and input from relevant teams.
• Work with senior merchandising leadership to develop long and short-term marketing strategies and triage execution of emerging priority opportunities across teams.
• Lead and develop a team of marketing liaisons for respective merchandising departments, ensuring strategic planning, communication support, cross-functional integration, and creative guidance.

Requirements

• Must be eighteen years of age or older and legally permitted to work in the United States.
• Excellent written and verbal communication skills.
• Bachelor's degree in marketing, advertising, or a business-related field.
• 7+ years of relevant experience in marketing at a retail company, advertising agency, or consulting firm.
• Experience in retail brand or consumer product marketing.
• Experience managing projects and working with cross-functional stakeholders.
• Proficiency with SharePoint, PowerPoint, and Excel.
• Strong leadership abilities and experience managing cross-functional work relationships.
• Ability to interpret financial information and make data-driven decisions.
• Highly organized with the ability to define and sequence strategic priorities.
• Knowledge of consumer and product market research, market segmentation, and competitive analysis.
• Data-driven mindset with the ability to leverage analysis for business recommendations.
• Familiarity with integrated marketing plans and creative asset briefs.

Nice to Have

• Strong leadership abilities and experience in managing cross-functional work relationships.
• A collaborative approach and the ability to triage needs across multiple stakeholders.
• Ability to interpret financial information and make data-driven decisions.
• Knowledge of consumer and product market research, market segmentation, and competitive intelligence.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 7+ years of relevant experience.