Senior Manager, Commercial Marketing - Connected Care

About the Role

Key Responsibilities

• Partner with sales and product management in prioritizing work, ensuring tools, materials, sales aides, competitive positioning, value propositions, and outcome improvements align with customer needs and product offerings.
• Translate business strategy and priorities into marketing strategies at the global and regional levels.
• Analyze market size, growth, key drivers, and understand decision-making and purchasing processes for customers.
• Become an internal subject matter authority across the portfolio and communicate customer insights across the organization.
• Clarify portfolio and product-specific value propositions and positioning relative to customer pain points and competitors, including key features, benefits, and clinical/economic messaging.
• Implement omnichannel strategy and modernize Baxter's approach to media, content, and events.
• Develop marketing plans for outside developed markets and enable growth internationally.
• Lead tactical execution plans including launch timelines, milestones, marketing campaigns, sales tools, segment and customer targeting, and education programs.
• Develop KPIs and metrics to track progress, report to senior leadership, and measure campaign effectiveness.
• Create and manage industry-facing content such as web content and social media, ensuring rapid delivery aligned with business needs.
• Deliver promotional programs pre-launch, launch, and post-launch to increase product adoption and market penetration.
• Develop lead generation campaigns and measure their effectiveness using metrics like MQL/SAL.
• Maintain expertise on competitors' connected care portfolios and promote understanding within the sales team.
• Support product launches, field sales, and other marketing activities.
• Collaborate with Medical Affairs to guide high-value studies supporting key claims and establish Baxter's presence.
• Identify process gaps and simplify content creation workflows.

Requirements

• Bachelor's degree required; MBA or graduate degree is a plus.
• 3-5 years of prior marketing experience with a proven track record of successful campaigns.
• Experience in the healthcare industry is preferred.
• Strong analytical skills and ability to interpret data for marketing decisions.
• Excellent communication, presentation, and project management skills.
• Strong understanding of marketing automation tools and Salesforce.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong work ethic and comfort with ambiguity.
• Ability to travel up to 25%, including internationally.
• Availability to work 3 days per week in the Raleigh, NC office, with secondary options in Deerfield, IL; Skaneateles, NY; Batesville, IN; Bellevue, WA.

Nice to Have

• Technical understanding of IT and connected care environments.
• Robust knowledge of clinical processes and workflows.
• Understanding of IP networking, enterprise IT/IoT solutions, cloud, and on-prem solutions.

Qualifications

• Educational background with a Bachelor's degree; MBA or graduate degree is advantageous.
• 3-5 years of marketing experience with a successful campaign record.
• Preferred experience in healthcare industry.

Benefits & Perks

• Comprehensive health and well-being benefits including medical and dental coverage from day one.
• Insurance for life, accident, short-term and long-term disability, and business travel insurance.
• Financial benefits such as Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan with company match.
• Flexible Spending Accounts, educational assistance, paid holidays, paid time off (20-35 days), family and medical leaves, and paid parental leave.
• Additional benefits including commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), and childcare benefits.
• Competitive compensation and benefits package.