Senior Manager, Exhibitor Marketing

About the Role

Key Responsibilities

• Lead the development and execution of innovative, ROI-positive film marketing campaigns in collaboration with local studio and distributor partners to drive box office and attendance growth.
• Build and maintain strong relationships with marketing and distribution teams across key Latin American markets such as Mexico, Brazil, and Argentina.
• Provide theater launch guidelines, publicity, promotional plans, staff training, and ongoing support to IMAX exhibitor partners, especially for significant openings and strategic activations.
• Act as the regional brand guardian, ensuring all IMAX brand communications are clear, consistent, and aligned with global guidelines.
• Collaborate with cross-functional teams to execute, track, and optimize IMAX theatre launches, ensuring milestone success.
• Identify and activate business development programs, including staff training, tactical promotions, and media events, to contribute to box office uplift.
• Conduct market research and provide insights on the local exhibition landscape to inform strategic decisions and campaign design.
• Organize and lead partner-facing presentations every 4 to 6 weeks to foster strong relationships with exhibitors and studio stakeholders.
• Monitor attendance trends across multiplex networks, generating reports and insights for strategic planning.
• Develop influencer and content creator strategies to amplify campaigns and increase earned media value.
• Track and manage regional budgets for theatre launches and campaigns, ensuring contractual spend compliance.
• Support high-priority IMAX initiatives, including new market entries and flagship projects, with strategic marketing support.

Requirements

• 7+ years of marketing experience in the entertainment industry, preferably in theatrical or film distribution/marketing.
• Deep knowledge of the Latin American media landscape and consumer behavior.
• Fluent in Spanish and English; Portuguese is highly preferred.
• Proven track record of managing large-scale campaigns and strategic partnerships.
• Bachelor's degree in Business, Marketing, Communications, or a related field; MBA or post-graduate education is a plus.
• Proficiency in Microsoft Office; familiarity with Basecamp, Google Suite, or digital campaign tools is a plus.
• Willingness to travel within the region and occasionally to global offices.

Nice to Have

• Demonstrated expertise in negotiating and influencing key stakeholders with a proactive and strategic approach.
• Strong organizational skills with the ability to prioritize multiple projects in a dynamic environment.
• Excellent written and verbal communication skills, including polished presentation abilities.
• Creative and resourceful problem-solving skills to navigate regional challenges.
• Ability to build and maintain strong, collaborative relationships with studio partners, exhibitors, and internal teams.
• Proven ability to work independently and within cross-functional, multicultural teams.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field
• 7+ years of relevant marketing experience in entertainment

Benefits & Perks

• Salary range of 101,455.00 - 140,000.00
• A welcoming and diverse workplace culture built on respect
• Opportunities to work within a global leader in entertainment technology