Senior Manager, Growth Marketing (Open to Remote)

About the Role

Key Responsibilities

• Lead end-to-end campaign strategy and execution to drive online sales growth with a strong focus on performance tracking and data-driven optimization
• Continuously monitor, analyze and optimize a wide range of campaigns and increase performance by focusing on traffic, conversion, and campaign efficacy
• Optimize spend to align with revenue and profitability goals, provide regular reporting on budget utilization
• Coordinate and collaborate with the corporate marketing team to scale campaigns
• Collaborate with the broader marketing team to integrate PPC strategies with broader marketing objectives
• Work closely with Data team on keyword research, audience segmentation and to optimize metadata for enhanced discoverability and performance
• Identify new opportunities of growth on and off Amazon, including new ad formats and other retail media platforms like Target.com and Walmart.com
• Support ad-hoc analysis to uncover new market, expand existing markets and move towards higher efficiency and scale to manage our rapidly growing backlist

Requirements

• Minimum 4 years of pay-per-click advertising or performance marketing campaign management experience
• Proven experience creating, executing and continually optimizing successful paid marketing campaigns across multiple channels
• Demonstrable experience in managing significant ad budgets and achieving strong ROI
• Deep understanding of keyword research tools, bidding strategies, ad formats and targeting options on Amazon
• Strong passion for data and analytics, experience with excel (data manipulations, macros, pivot tables). Working knowledge of SQL is a plus
• Able to multitask, stay organized, meet concurring deadlines, problem solve independently
• Strong ability to communicate cross-functionally
• Previous experience in Retail or Publishing industry preferred

Nice to Have

• Working knowledge of SQL

Qualifications

• Educational background not explicitly specified
• Experience in digital/performance marketing, especially with Amazon advertising tools

Benefits & Perks

• Full-time employees are eligible for our comprehensive benefits program
• Medical/Prescription drug insurance
• Dental, Vision
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance
• Generous paid time off